Next June 18th Elisa will go on stage of San Siro For an event destined to make history not only from a musical point of view. For the first time, the famous Milanese stadium will be powered by second generation Biofuel Hvoa fuel obtained from waste that allows one reduction of emissions up to 70%.
A concrete step towards the environmental sustainabilitythat Elisa strongly wanted as a symbol of a possible change. In an interview he said:
It is an opportunity for do something impact. A stadium is a symbolic place, and for this reason it can become the scene of a real change.
A commitment that starts from afar
The artist’s attention to the environment is not new. Since 2022, Elisa has been Ambassador of the SDGS (Sustainable development objectives) of the United Nations Agenda 2030. The concert will be an opportunity to give a concrete form to this commitment: from the systems of strengthened separate collectionto the invitation to donate clothes used through the share points – solidarity clothes, up to the collaboration with the Municipality of Milan To organize low impact movements for the 50,000 expected spectators.
A challenge also economic
Carrying out a similar project requires resources, as Elisa herself admitted: production costs 35% rosebut the message is clear: if everyone followed this path, the costs would also become more sustainable.
Make a sustainable event coast. We spend 35% more than usual. But If everyone did it, those costs would break down. The more we are, the more economically it becomes sustainable.
The artist did not hide the difficulties in promoting this type of initiative, even within the music sector:
Friends & Partners offered free training to all Italian promoters, but only 50%joined. The truth is that Change is scaryand many colleagues are afraid to expose themselves because they are afraid of making mistakes, of being attacked.
A dream that becomes reality
The project Footagein collaboration with the Cariplo Foundation and the Municipality, provides for the Reclamation of a polluted area in via Quarengatransforming it into a green space through the phytobonification. Is the first project of the Lotus Foundationwanted by the singer, who called him “A dream that has been cultivating for years”. The concert will be a best of of his 28 -year career, with many guests, including Cesare Cremoniniand one certainty: it will not be only music, but an act of responsibility.
View this post on Instagram
