Lee so-yeononce maniac of the compulsive shoppinglived a radical change of perspective that brought it to review completely his relationship with fashion. In the past, in fact, purchased new clothes almost every dayattracted by the low cost offers of the big Fast Fashion chains.
However, one day, while working in the United States, he came across a Winter coat sold for only 1.50 dollars. This episode prompted her to question how it was possible to produce and sell a garment for such a reduced price.
By deepening the functioning of the Fast Fashion industry, Lee discovered the dramatic consequences of this economic model: starvation wages for textile workers, significant environmental damage and a negative impact on the mental health of consumers.
In South Korea, used clothes are still stigmatized
Upset by his discoveries, he decided to stop completely purchase of new clothesinstead opting for a more essential wardrobe, composed exclusively of second -hand garments received from friends and relatives. Among his favorite pieces there is a vintage leather jacket that belonged to his mother, a symbol of a more aware of fashionable approach.
Today Lee promotes the idea that the most ecological clothes are those we already have. Through initiatives such as Exchanges of clothes with friends And the publication of a book tries to spread awareness on the importance of enhancing the garments for their history, rather than chasing passenger trends. His message is part of a growing global movement that encourages the use of second -hand clothing as a sustainable alternative to Fast Fashion.
The fashion industry is in fact among the most polluting in the world, responsible for about 10% of global greenhouse gase emissions. Many clothes are made with synthetic materials who take hundreds of years to decompose, aggravating the problem of textile waste.
In South Korea, where used clothing are still stigmatizedthe change is slow, but activists like Lee are trying to challenge this mentality. With his example, he shows that it is possible to adopt a more sustainable trendy approach, safeguarding both the planet and individual well -being.
