TO Borgo Pioa few steps from San Pietro squarea real race to the ice-cream more in vogue of the moment: Franciscus, the taste dedicated to Pope Francis. The idea was born from the Gelateria del Monte, which for years has been alongside traditional tastes such as chocolate, cream and lemon with more creative proposals. But none, so far, had had as success as this.
The merit? A combination of spiritual inspiration and marketing strategy. The owner, Massimiliano del Monte, descendant of a family with over 80 years of experience in the sector, said that The taste was conceived in 2013, immediately after the election of Jorge Mario Bergoglio to the papal dream.
What contains the taste “Franciscus”
But what’s in taste Franciscus? The recipe is simple but refined: one five cereal creamdesigned to evoke values of sobriety, simplicity and authenticityin line with the image that the Pope has always wanted to transmit. The taste has conquered not only tourists, but also special customers: The nuns of the Santa Marta house they would buy several trays.
“In this week, Franciscus taste ice cream was in great demand: when customers come and see it, they often try it and willingly“The ice cream maker said. And in fact it is enough to stop in front of the window of the room to notice the Fila of tourists and pilgrimsintrigued by the novelty and eager to “taste” the Pope.
The future? It depends on the next conclave
The initiative has so taken foot that the owner has already announced new ideas in case of future papal election. In fact he declared that not As soon as the new Pope will be elected they will think about a new flavorsuggesting that gastronomic creativity will continue to be inspired by the Vatican.
In a city where religion is intertwined with tourism and trade, everything seems to be lawful. For our part, however, we just have to ask ourselves If we really needed At a moment that should be – for faithful and not – of memory and respect.
