Mattel has launched a new one Barbie very special: it is the first Doll with type 1 diabetes. This Barbie is equipped with a insulin pumpa continuous monitoring of glucose And even snacks that help it manage blood sugar levels. The goal is to represent the approx 304,000 children and teenagers in the United States suffering from this autoimmune disease.
The creation of the doll was possible thanks to the collaboration with Breakthrough T1D (former Juvenile Diabetes Research Foundation). The organization is responsible for sensitizing and supporting those who live with type 1 diabetes. The doll was presented during the Breakthrough T1D Children’s Congress in Washington, an event that involves young people and politicians to request the renewal of the funds intended for the Special Diabetes Program, fundamental for research and assistance.
A realistic and inclusive doll
The Barbie wears a fashionable outfit, with one blue polka dot shirt – a reference to the symbols of awareness of diabetes – and brings with it all the accessories necessary for the management of the disease. On the arm it has a Continuous blood sugar monitor Fixed with a heart -shaped pink ribbon, while the insulin pump is attached to life. Barbie’s cell phone shows an app that reproduces the real glucose datawith values in the norm, just like those of many people with diabetes.
Emily Mazreku, a communication director of Breakthrough T1D and mother of a girl, worked with Mattel to make sure that the doll faithfully reflects the experience of the diabetes community. The project is part of the Fashionist line of Barbiewhich includes more than 175 models with different shades of skin, hair colors and conditions, such as dolls with prostheses, aids for hearing and vitiligo.
It is a very important and significant choice by Mattel. Playing with dolls that represent diversity and disabilities helps children a develop empathy and better understand the differences. When a doll with diabetes becomes part of the daily game, the disease is normalized and The stigma is reduced.
