“Clarification between companies and media for more ethical communication”: the Brand Journalism Festival arrives in Rome on 12 November

Rome will host the Brand Journalism Festival on November 12, an event that aims to explore the challenges and opportunities for more ethical and sustainable corporate communication. The meeting will be held on November 12th at Talent Garden Ostiense, under the high patronage of the European Parliament, with the aim of promoting a constructive dialogue between publishers, journalists and corporate communicators for transparent and credible communication, which responds to the expectations of the public and promotes more independent information.

The presentation press conference, held in the Sala Laudato Sì of the Campidoglio in the presence of Francesco Carpano, Councilor of the Capitoline Assembly, brought together some of the protagonists who will animate the event, including Ilario Vallifuoco, CEO of Social Reporters, the organizing startup of the festival specializing in Brand Journalism and Live Communication.

Brand journalism is a communication technique that adopts a journalistic approach to tell the company reality,” explained Ilario Vallifuoco, CEO of Social Reporters and organizer of the Brand Journalism Festival.

This event aims to shed light on the relationship between companies and the media, promoting greater transparency towards the public. It is an opportunity for dialogue between publishers, journalists and corporate communicators to trace more ethical and responsible paths, outlining a new information value chain, oriented towards the redistribution of knowledge.

GreenMe media partner of the event

As media partner of the event, GreenMe.it will be an active part of the festival: our director Simona Falasca will moderate one of the day’s events. His speech is scheduled for Panel 6, from 3.45pm to 4.25pm, entitled “Allies or enemies? Newspapers and companies at the showdown.”

In this space, we will discuss the delicate dynamics between the world of journalistic information and that of corporate communication, analyzing the possibilities of collaboration and potential areas of conflict.

Festival participants will address highly topical issues, from the potential of Artificial Intelligence to support brand communication – with all the legal and moral implications – to the involvement of new generations in more aware and genuine information. We will also explore the points of contact between companies and journalists to build communication that respects the value of information, in a context where transparency and accuracy are essential to maintain public trust.

Among the guests of the press conference were also notable figures such as Fernando Vacarini, Media Relations Manager of Unipol, Lavinia Spingardi of Sky and Fabio Insenga, Deputy Director of Adnkronos. Each offered insights into the dynamics that companies can adopt to present themselves in a relevant and credible way, contributing to the creation of a new balance between communication and information.

The appointment with the Brand Journalism Festival is therefore set for November 12th. It will be a moment of open and strategic discussion, aimed at defining guidelines and perspectives for corporate journalism capable of meeting the new communication challenges. For further information, visit www.brandjournalismfestival.it.