The Eurospin chain belongs to the discount category, or supermarkets where the price of the products is generally reduced. Many perceive this characteristic unmotivated in a derogatory manner, as if the quality of the underwater goods was necessarily lower, but the truth about the origin of these products could be completely surprised.
Who hides behind the discount products?
Some companies try to obtain more consistent revenues by focusing on the sale of a greater number of units of a certain goods. So how do you increase the quantity sold? The answer is surprisingly simple: lowering the price.
This becomes possible by saving on the costs of advertising (a luxury that the big brands cannot afford to cut) and on the packaging, often more essential and less elaborate.
The truth about the basmati rice “Delizie del Sole”
In reality, a lot of the goods that we consider Underworld is produced exactly in the same plants as the most renowned and well -known brands. A perfect example is precisely the basmati rice “delights of the sun” of Eurospin, which although it is significantly less than the most advertised products, maintains a surprising quality.
Who produces basmati rice “sun delights”?
The quality of the basmati rice “delights of the sun” is explained in a fact that not everyone knows: Curtiso produces it, an Italian company with a long tradition in the Risiero sector. This historic brand, known for the quality of its Risi, is the actual producer behind this cheap but delicious basmati rice that we find on Eurospin’s shelves.
It should be noted that we cannot say with certainty that the rice sold as “delights of the sun” is exactly the same marketed with the Curtiso brand. There may be differences in the selection of beans, in the origin or in the processing processes, even if produced in the same plant.
Why choose white branded products?
The choice to buy products such as basmati rice “sun delights” therefore does not represent a compromise on quality, but rather an economically advantageous decision. Despite having an affordable price, this rice can offer a quality comparable to its most famous “cousins”, considering that it comes out of the same production plants.
Discount adopts a business model that allows you to offer products at competitive prices by optimizing different aspects of the supply chain. They rely on large companies in the food sector for the production of their brand articles, keeping costs low thanks to simpler packs and the absence of expensive advertising campaigns.
This reality should make us reflect on the prejudices that we often have towards the distributor brand products. Behind many of these items at a low price, in fact, the same plants are hidden, similar processing processes and sometimes even the same varieties as the most advertised and expensive products.
