Foodspring, one of the best known brands in sports nutrition, will close in June. The company itself has announced the end of the activities in a Facebook post that shocked consumers
Foodspringone of the best known brands in the sector of sport nutrition, announced the definitive closure of his activities by the end of June. The news took customers and fitness enthusiasts by surprise, who in recent years had relying on its products to integrate their diet.
Founded in 2013 in Berlin by Philipp Schrempp and Tobias Schüle, Foodspring had quickly established himself as a reference point for consumers looking for healthy foods and high quality supplements. The brand offers a wide range of products, including powder proteins, protein snacks and energy bars, designed to support a healthy and active lifestyle. Thanks to the quality and variety of its offer, the brand has conquered a solid customer base, retaining sports and wellness lovers.
His success attracted the attention of the US giant Mars, who acquired the company six years ago. An operation that seemed destined to strengthen its presence on the global market but, instead, something went wrong.
What happened?
The economic difficulties and the decline of the brand
Despite the initial success, Foodspring found themselves having to face growing economic difficulties. One of the main problems was the increase in advertising costs, necessary to maintain visibility and attract new customers in an increasingly competitive market.
At the same time, the company’s website recorded a significant drop in visits, with a consequent reduction in orders. To worsen the situation, an increase in claims by customers, a signal of a decrease in the satisfaction of the public was then verified.
The official announcement of the closure
The company communicated the end of the activities through a Facebook post, in which he expressed his sorrow for closing and thanked customers, partners and collaborators for the support received over the years.
We are sad to communicate that our trip is coming to an end. At the end of June we will close our business and we will no longer be able to sell our products. Together with our international team, influencers and partners, we have put all our passion in making the functional diet of quality accessible to everyone, supporting a healthier, happy and productive lifestyle. In this path, you have always supported us, and for this reason we are deeply grateful to you. Thank you for choosing us and for your support in all these years.
The closing of Foodspring represents an alarm signal for the sports nutrition sector, increasingly crowded with brands and competitive.
