In the collective imagination, the big cities They are often associated with greater opportunities. But according to the recent survey Italy and its reputation – the citiescreated by the Italy Association in collaboration with Intesa Sanpaolo, are the medium -sized urban centers to earn the podium in terms of Quality of life and perceived value.
The study was presented in Rome at the Institute of the Italian Encyclopedia Treccani and was based on a web survey on a sample of 1,200 citizens from ten Italian cities. It is part of a multi -year project on International reputation of Italy. The goal was to understand how the cities contribute to the overall reputation of the countrymeasuring the Perceived social value as a strategic element to attract economic, tourist and cultural resources.
Bologna in the lead for balance and quality
To lead the ranking there is Bolognaindicated as the city that best manages to combine daily livability And production reputation. Follow Verona And Bergamowhich are distinguished by the sense of safetythe presence of efficient services and a good one environmental quality. The three cities stand out for the presence of green areasfunctioning transport e urban cleaningmore and more central factors in the assessments of those who live or visit urban centers.
Milan: Excellence and contradictions
Milan a dynamic pole is confirmed from the point of view of the Workfrom the culture and of the technologybut pay the price of being perceived as expensive And unreliableespecially in relation to urban stress And cost of living. The perception is that of a metropolis full of opportunities but also expensive And stressfulnot very accessible for many bands of the population.
Rome, Naples and Palermo in difficulty
At the opposite extreme they are found Rome, Naples And Palermopenalized by a fragile reputation linked above all to critical issues in transport, insecurity And deficient public services. However, these cities obtain very high assessments in aspects such as social relations, welcome And cultural offerelements that testify to a vitality often neglected by international ranking.
Female perception and reputational factors
The study highlights how the women are more careful and sensitive on topics such as Health, environment And safetyconsidered key elements for one sustainable urban life. In total, they have been identified 15 reputational factorsorganized in five main areas: security, environment, infrastructure and services, economics and social liveliness.
New strategies to tell the cities
According to research, it is necessary to invest in differentiated urban narrativesunderlining the importance of communicate the territorial excellence betterreduce the gap between internal and external image cities and promote growth that combines social inclusion, innovation And sustainable infrastructures.
