Fortnitethe popular video game loved by millions of young people also becomes Environmental awareness tool. The initiative was born from a collaboration between Jameel Motorsport and the agency Arabia ServicePlanwho have conceived The Treeless Mapa special version of the game completely without trees.
In FortniteThe trees They are not simple decorative elements: they represent a fundamental resource to collect materials useful for construction and survival. Considering that young people spend on average 22 hours a week on video games, it is an innovative way to represent symbolically the devastating impact of the deforestation on natural ecosystems. The total absence of vegetation radically transforms the gaming experience, making it more hostile and complicated.
Where to find the map
Launched in Saudi Arabia, The Treeless Map It is part of a broader program of ecological commitment. Using the enormous immersive potential of the virtual worlds, the goal is to push young gamers to become protagonists of the change.
As he points out Hmadeh branchespartner of ServicePlan Arabia:
The video game has the power to entertain, educate and inspire. Thanks to platforms like Fortnite, we can transform players into actors of change.
Through a concrete and engaging experience, you want to transmit a strong message: every minute in the world 2,400 trees are demolished. An impressive fact that, if read on a sheet, may seem distant, but which lived on your skin during a game takes on another meaning.
Anyone who wants to try The Treeless Map can download it directly from official site Of Fortnite. The initiative shows how the video game can go beyond pure entertainment, becoming a platform capable of Educate and stimulate environmental awareness through the most familiar language to the new generations.
