In recent months a curious phenomenon has taken hold between the Tesla owners: the application of stickers on the bumpers to express a feeling of love-hatred towards the brand and, above all, of its controversial CEO, Elon Musk.
These stickers reflect a growing frustration towards the billionaire, whose behavior and declarations have divided public opinion. Everything originated after a gesture of Musk during the inauguration of Donald Trump, played by some as a Nazi reference And from others as an expression of enthusiasm.
This controversy has further turned on the tensions between Tesla fans, with many who wanted dissociate from the CEO while continuing to appreciate the company’s electric cars. Social media, in particular Reddit and Instagram, have been invaded by Tesla images with ironic and critical stickers towards Musk. Among the most popular, phrases such as: “I bought it before we knew that Elon was crazy/horrible“.
View this post on Instagram
Anti-Musk stickers are among the best-selling products
Some users stressed that Tesla has become a sort of involuntary political declaration. The debate also turned on on Amazon, where Anti-Musk stickers are among the best-selling products in the category. This shows how the CEO disputes have influenced the perception of the brand, transforming Tesla into a divisive symbol.
In addition to the stickers, several owners have declared about, although for economic reasons they cannot yet afford to replace their current Tesla. A Bloomberg survey confirmed that many users they feel uncomfortable with the public figure of Musk and with his growing involvement in political issues.
Despite the growing wave of dissent, Tesla continues to be a leader in the electric vehicles sector and there is no shortage of fans who defend Musk and his visions. However, this new trend of stickers shows that for many owners their Tesla has become more than a car: it is a symbol of a conflict Between technological innovation and political opinions to say the least above the lines.
Tesla Drivers Applying Regret Stickers On Their Vehicles Are Getting Incursingly Popular pic.twitter.com/yvpz6yiymg
– Saint (@saint) Janogy 23, 2025
Stickers are available online on sites such as Eatsy at around 10 euros.