Milometric queues in Val Gardena for a selfie: the Overurism has transformed our mountains into amusement parks

Once the place of peace and silence, today the Seceda He finds himself at the center of a postcard tourism. Thousands of visitors are crowded every day to get on the plateau of the Dolomitesattracted by spectacular panoramas, but above all by the possibility of taking a photo for a “fundamental” post hatchappalike on Instagram.

The interest exploded further after the appearance of a paid turn – then removed – along the path for the Odleprovocatively installed by four tired landowners of the invasion. The gesture turned on a reflector on the problems of Tourist overcrowding: We have transformed the mountains into fun parks.

From TIM Cook photos to the video of infinite queues

To contribute to the boom, also the Visibility given by Tim CookCEO of Apple, who chose Seceda in 2023 to demonstrate the quality of the iPhone 15 camera. The result? A avalanche effect: tourists from all over the world ready to climb (so to speak) the 2,500 meters of the plateau, strictly in flip flop. Facilitated access by cable car and oval has transformed an alpine excursion into a Sunday trip, but without the appropriate equipment.

The images speak more than a thousand words. A enough was enough Widespread video on social media To turn on the spotlight on a new, yet another, case of Overurism in the mountains. In the movie you can see one interminable tail of people Waiting at the cable car station that brings to the plateau: a real human snake in the sun, similar more to the entrance of an amusement park than to an alpine excursion.

The response of the local authorities

In short, the area has become a Photo hotspot. The video of the queues confirms it: everyone wants “that photo” with the Odle in the backgroundeven if this means facing hours of waiting, often with unsuitable shoes and without preparation.

The local authorities replied by deploying Montani rangerin charge of educating visitors: no drones, respect for the meadows and above all no sandals. The message is clear: The mountain is not a thematic parkbut a fragile ecosystem to be protected. And if some areas of the Val Gardena They remain quiet, the Seceda catalyzes flows that crisis infrastructures, designed for more balanced tourism.

The video became viral because it affects an uncovered nerve: it is the mirror of increasingly widespread behavior, where the search for social content It gets the better of the real connection with the environment. The Seceda case is emblematic: the tourism must be managednot suffered. Between closed numbers, tolls and targeted communication, the real goal is to find a sustainable balance between inhabitants, nature and visitors. Because the mountain, like marmots, needs silence and respect.

Sources: news against/x – ski guro/instagram