In recent years, Ferrero has expanded its product range with numerous innovations. In Italy, in recent weeks there has been a lot of talk about vegan Nutella and, previously in the summer, about Nutella ice cream in tubs. However, another innovation has recently been launched.
Let’s talk about frozen crêpes filled with Nutellaintroduced about a month ago in Carrefour brand supermarkets in France.
The new crêpes are sold in packs of 6 pieces at a cost of 4.89 euros and they are suitable for the laziest in the kitchen, they can in fact be heated quickly in the microwave, in a pan or even in an air fryer.
Ferrero has chosen not to accompany the launch with an advertising campaign, letting the product make its way directly onto the shelves and through word of mouth online. On social media, some users have already shared reviews, praising the convenience of the product and its taste.
@reynes.gabriel I’ve tested the crepes frozen in Nutella! And toi tu vas les acheter? In all cases for me it is valid, if at this time it is top #crepe #crepenutella #degustation #nutella #ferrero ♬ Monkeyshine NO PERC-JP – Lt FitzGibbons Men
Are they found in Italy?
Although it may seem surprising that Ferrero launches a new product before in France than in Italy, it is actually not that strange when you consider that crêpes are a classic of French cuisine.
Ferrero’s objective is to strengthen its presence in the frozen products sector, seeking to gain a significant market share in a segment traditionally dominated by private labels.
But can frozen Nutella crepes be purchased in Italy?
In reality, even if they have not been officially presented by Nutella Italia (there is still no trace of their existence if you connect to the site), there are some TikTok users who say they have already found them at the supermarket.
It therefore seems that they can also be purchased in Italy, with only a few weeks delay compared to France, at the price of 4.99 euros.
@gaia.cerrato At the supermarket I found something new from Ferrero: le
NUTELLA CREPES
)and now I’ve found them here too, in Italy. 6 crepes for €4.99. In my opinion very good. Rating: 8
♬ Happy Day in Paris – French Cafe 24 x 7
We haven’t had the chance to peek at the label of the new crepes yet but there is no doubt that it is preferable to prepare them on the spot with fresh ingredients. Here you will find some recipes.
