Notting Hill, goodbye to the famous colorful houses: the exasperated residents paint them black against Overurism

Notting Hill Back in the spotlight, but not for its famous cinematographic charm: i Exasperated residents are reacting with black paint. Yes, just like that: some of the famous pastel -colored housesbecame background for thousands of shots on Instagram Thanks to the famous film, they were repainted in black for discourage mass tourism and intrusive influencers.

What was once a picturesque and peaceful neighborhood is now a daily destination of crazy touristsmany of whom take photos, climb the walls and, in the most extreme cases, even try to enter homes. The epicenter of the phenomenon is Lancaster Roada few steps from Portobello Roadwhere the bright colors of the facades have become aviral attraction.

Some inhabitants said enough. “We are not a museum“, Says one of the residents, explaining that their daily life has become a nightmare. The road has already crowded in the morning and it is not uncommon to have to cross groups of 150 people Just to return home with shopping bags. There are even those who attended surreal scenes: Rozzi smoke bangs on To get the perfect shot e suitcases full of clothes To change between one photo and another.

Notting Hill is no longer Instagram-friendly

For this, one was born informal campaign To promote the “return to black”: more sobriety and less visibility on social media. Some iconic houses, such as the one -confetto pink or blue sky, are now covered with a coal -colored dark color. The message? Notting Hill It is more instagram-friendly.

Residents also spread one open letter to the neighborhood inviting others to do the same, in the hope that the neighborhood will return to being A livable space. Some have installed strings and signs To discourage those who lay on the steps and others ask for more respect and silence.

The phenomenon, defined by many as “Residential Outmker”raises a wider question: what happens when a neighborhood loses its housing function to become a background of digital content? The citizens of Notting Hill took a position, apparently, the black It could be the new trend … at least to keep the likes away.