Imagine you wake up in a red mushroom -shaped house, in the heart of an enchanted forest, with the air that smells of sauceparille and the sound of the bells to accompany your first steps in nature. It is not a dream: it is the reality that Airbnb It is about to offer smurfs all over the world.
On the occasion of the release of the new animated film “The Smurfs “ Of Paramount animationthe short rents platform has conceived extraordinary experience. Two lucky families will be able to live a complete day as authentic smurfs, immersed in the magic forest of Belgium, right where it all began.
An adventure in the heart of the native land of the Smurfs
The chosen location is not accidental. Airbnb organized the event in the woods near ENEE, in Belgiumthe earth where Pierre Cultiford – better known as Peyo – He created the famous blue characters in the 1950s. Here, on August 3, 2025, a real home home will welcome the luckiest guests.
To guide this unique experience there will be Nicolas Tytgat, nephew of the Smurfs Creator. Accompanied by the big smurf himself, he will welcome families for four hours of pure magic. The day will start with a toast to saucepariglia, the favorite drink by the small inhabitants of the village, followed by the customization of the classic white hat.
Four hours of blue magic
The program includes activities that will make the heart beat to young and old. Guests can try their hand at archery Between ferns and bells hidden in the woods. A real dip in the wild atmosphere that characterizes the world of smurfs.
Lunch will be in the name of blue: Smurfs chips and Salsapapaples desserts For a picnic that nobody will easily forget. But the greatest surprise will arrive with the choreographed dance taken directly from the film, performed on a real scene set up in the heart of nature.
The day will end with a Salsapapaglia ice creamthe sweet greeting before returning to reality. Each participant will bring home his own personalized hat and unforgettable memories of this out of the ordinary adventure.
A winning strategy for experiential tourism
Clément Eulry, Airbnb’s France and Benelux director, explains the philosophy behind this initiative: “This experience represents A unique way to enhance the beauty of Belgiumwhere Peyo created the Smurfs. More than 80% of families choose the destination based on the experiences offered. We want to allow them to live the magic of their heroes in reality “.
The collaboration with Paramount animation It is no coincidence. Irene Trachtenberg, Svp Global Marketing Partnerships of Paramount Pictures, underlines how “Smurfs celebrate authenticity, joy and desire to play. Thanks to this partnership, we will revive the blue magic of the Smurfs °.
A bridge between nostalgia and innovation
The initiative represents an excellent bridge between generations, a way to revive the magic of childhood to parents and transmit it to their children. The stories of the smurfs have accompanied us for years, with them we have known the values of friendship, solidarity, the great respect for nature, with characters like great Smurf and Gargamella now entered the collective imagination.
The Belgian forest, the scene of this adventure, turns into a place where the imagination takes shape and where, for four long hours, it will be possible to believe that the magic really exists.
How to participate in adventure
The experience is completely free and reserved for two families of maximum four people each. Reservations will open on July 16, 2025 at 12:00 on the official Airbnb website. The mechanism will be simple: first arrived, first served.
Have fun!
