The mass tourism It is increasingly becoming a boomerang for Italian cities: it brings money, but risks emptying the daily life of residents of meaning. To say it are no longer only the exasperated inhabitants or exasperal operators, but also the numbers. The overall tourist overcrowding index (ICST) developed by Demoskopika puts black on white who are the Italian territories more under pressure.
The 10 Italian cities most affected by the loveurism in 2025
The phenomenon, now become structural, does not only concern the seaside or art locations, but also affects Less obvious cityall united by a growing problem: too many tourists, in too little space and in too concentrated moments of the year.
The index developed byDemoskopika Institute takes into account five key indicators: tourist density, accommodation density, tourist intensity, Use of beds And quantity of urban waste produced by tourists. The result is a staircase that classifies the Italian provinces from “very low” to “very high” in terms of tourist pressure. In 2025, Ben Ten Provinces they are placed at the most critical level.
At the top, as in 2024, we find Rimini, Venice and Bolzano. But alongside them there are also maximum weights such as Rome, Milan, Naples and Verona, a sign that the phenomenon is increasingly widespread and pervasive. They are no less Trento, Livorno and Trieste, which complete the top 10.
Outmkerurism is no longer just a challenge: it is an emergency – the researchers warn – urgent and structured interventions are needed to prevent resource tourism from being transformed into a crisis factor.
The data is merciless. In Rimini there are over 17,000 tourists per km² and 76.8 kg of tourist waste are recorded. In Venice, each inhabitant must “endure” almost 47 tourists. In Bolzano, the relationship is even more dramatic: 69 tourists for each resident.
| Position | City/province | ICST (normalized index) | Tourist density (tourists/km²) | Tourists per inhabitant | Tourist waste (kg) |
|---|---|---|---|---|---|
| 1 | Rimini | 141.5 | 17,369.5 | 44.1 | 76.8 |
| 2 | Venice | 137.3 | 15,707.6 | 46.6 | 68.3 |
| 3 | Bolzano | 131.6 | 5,007.4 | 68.7 | 76.5 |
| 4 | Livorno | 119.6 | 7,629.9 | 28.5 | 48.7 |
| 5 | Naples | 116.8 | 12.204.1 | 4.9 | 6.6 |
| 6 | Milan | 115.8 | 11.431.2 | 5.5 | 6.9 |
| 7 | Trento | 114.6 | 3,164.9 | 35.9 | 44.0 |
| 8 | Rome | 113.6 | 8,804.4 | 11.2 | 15,7 |
| 9 | Verona | 112.5 | 6,310.9 | 21.0 | 27.2 |
| 10 | Trieste | 111.0 | 8,250.4 | 7.7 | 10.6 |
Forgotten cities
On the other hand, provinces like Benevento, Rieti And Isernia They remain on the edge of mass tourism, with minimal impacts on infrastructure and quality of life.
Countermeasures: the Florence case
Among the most active cities in contrasting overcrowding, it stands out Florence. Here are already active measures such as the ban on Keybox in the historic centerlo Stop to atypical vehicles and the obligation to ID on short rents. But there is also discussion of a drastic move: the introduction of a entrance ticket For daily visitors, on the Venetian model.
The alarm launched by the researchers is clear: Overurism is not just a matter of tourism, but of Urban livability and social sustainability. We need a more balanced governance, which pushes towards the decreasedthe Promotion of alternative destinations It is a smarter use of data to make decisions. Ignoring the problem today means transforming an economic resource into a cultural and environmental crisis.
View this post on Instagram
