Peta promotes the benefits of the vegan diet on intestinal transit with a campaign that turns the page compared to the previous style and has as protagonists of the poop -shaped puppets that sing
To promote one vegan lifestyle, Peta UK has decided to abandon the classic shocking images and moralist tones. In their place? Excrements that sing. That’s right. With the new campaign entitled “Being vegan is good sh*t“(Literally” being vegan is a beautiful m … a “), the animal rights association has chosen a totally unexpected approach, playing with irony and aesthetics Kawaii to speak … of digestion.
In collaboration with the Samy Alliance agency and the creative team of Flamboyant Paradise, Peta made an animated video worthy of the craziest cartoons. At the center of the clip we find a band of nice poop -shaped puppetswhich inton a cheerful tune to celebrate the Benefits of the vegan diet on intestinal transit. The message is simple and direct: Eating vegetable helps to adjust the intestineprevents constipation and makes a decidedly better experience in the bathroom.
A taboo theme, treated lightly
The strength of the countryside lies precisely in touching a Taboo topic – intestinal well -being – with lightness e self -irony. After all, according to statistics, over 20% of the world population suffers from constipation problems. Dealing with this theme with a playful but informed tone allows you to involve a wider audienceoften waterproof to the classic animalistic campaigns based on fault.
THE’Japanese aesthetics Kawaii It is the master: pastel colors, adorable characters and fluid animations. The result is a Perfect content for social networksdesigned for Tiktok, Instagram and Spotify, with short -term shorts and captivating audio.
There is also no shortage Stickers to collect and an offline presence through urban bills, to maximize visibility. On the official website of the organization there is also a 30 -day Challenge to try the vegan diet, complete with Recipes, advice and nutritional information.
Behind the playful tone, however the important message remains ever: respect for animals, personal health And environmental sustainability. The difference is that Peta now chooses a more empathetic communication, which aims to make smile and intrigueInstead of making you feel guilty.
