If you are among those who underestimate the daily use of the sun cream or still nourish some doubts about its real effectiveness, perhaps what you need is a concrete image of what really happens to our skin over time. Now there is an easy way to find out in a few seconds: it’s called SPF Truth Both, an interactive filter based on artificial intelligence Which shows how your face ages with – or without – sun protection. And the comparison is truly impressive.
SPF Truth Booth, what it is and how it works
In recent years, the aging filters have depopulated on social media: a click was enough to see each other with wrinkles, gray hair and falling skin, so just for fun. But the filter we are talking about today is not a simple pastime. SPF Truth Booth was born with an educational and information goal: visually show the damage that UV rays can cause to our skinif it is not protected every day. The idea is to combine technology with dermatological science, to increase consumer awareness.
The instrument was developed by Haut.ai, a platform specialized in the analysis of the skin. The operation is very simple: yes Upload a selfie on the site, And in a few moments there are two parallel projections of aging over the years – One with the constant use of the sun cream, the other without. The engine of the filter is Skingpt, an artificial generative intelligence that is based on a vast dermatological database and on validated scientific studies. It analyzes various aspects of the skin – such as elasticity, pigmentation, tone and texture – to realisticly simulate the effects of time and UV rays.
The loaded image is neither saved nor shared. It is used exclusively to generate the simulation and then deleted immediately.
A filter that increases awareness of sunscreen
The launch of SPF Truth Booth comes at a time when the debate around the solar creams is more heated than ever. On the one hand, the number of people wary of the daily use of the solar grows, on the other, many consumers seek increasingly advanced and sustainable products.
We talked about trends on Tiktok and the other social networks that propose to avoid solar creams (#suncareskepticism: the new social trend that demonizes sun protection (followed by Gen Z) and it seems there is an entire generation that no longer uses them: sunscreen: the Z generation does not use them anymore (and underestimate the serious risks that runs)
According to the CEO of Haut.ai, Anastasia Georgievskaya, today’s consumers want visible evidence, not just words. And it is precisely what this filter offers: a tangible demonstration of the effects of sun exposure over time. This is not any graphic effect, but a simulation built on scientific bases.
The goal is not to scare, but to inform, By clearly showing how a simple gesture can make the difference how to apply sun cream every day.
