“Slow down, it’s too late for me, but don’t kill my sister”: the powerful campaign that invites you to go slower on the roads

The streets, but shared spaces where compliance with safety rules is essential for everyone’s protection. Exceeding the speed limit, even by a little, may seem harmless, but it creates a dangerous domino effect.

When one driver accelerates beyond the limit, others tend to comply, setting new unofficial standards that deviate from safety rules. This risky behavior turns every street into a risk zonewhere a small mistake can have devastating consequences.

The problem is that people often justify their excessive speed with the familiarity of the route or the need to save time. However, these justifications ignore the fact that every breach represents a breach of trust. Those who drive have received a license that certifies their competence and their commitment to comply with the rulesbut every irresponsible acceleration betrays this social pact.

Olaf Latka’s initiative

Road accidents are not just numbers; they are tragedies that affect real lives. Each victim represents a broken story, an existence interrupted due to avoidable decisions. Excessive speed turns a car into a weapona danger that can take the life of a cyclist, pedestrian or other driver. Yet, this reality is often ignored until it is too late.

Change is only possible if each person becomes aware of their responsibility. Reducing speed is not a simple legal obligation, but an act of respect towards others and towards oneself. Becoming a positive example on the street can inspire others to do the same, breaking the cycle of dangerous behavior. It is essential to remember that every choice counts, every kilometer less can make the difference.

To spread this message, it is important to raise awareness among those around us. Photos, campaigns and initiatives that tell the consequences of excessive speed, like those created by Olaf Latkathey can hit the mark. Phrases like the one he created and which he invites us to spread – “Slow down – it’s too late for me, but don’t kill my sister” or “Slow down, it’s too late for me, but don’t kill my sister” – they forcefully convey the urgency to slow down to make the streets safer and to avoid further deaths.