The passing of the Milan-Cortina 2026 Olympic flame gave Gallarate an unscheduled moment. In Piazza Libertà, among curious and passionate people, Snoop Dogg appeared in the unprecedented guise of torchbearer. The rumors had been circulating for days, but seeing him actually parade with the torch had the effect of a sudden revelation. The American artist crossed the city center – under a spectacular fake snowfall – greeted by applause, raised smartphones and an enthusiasm that transformed the Lombard stop into an event in itself.
Wearing the official white and fuchsia uniform, Snoop Dogg walked through the square with a relaxed pace, greeting the public without giving up his trademark: mirrored sunglasses. The scene closely recalled what was seen in Paris 2024, when his appearance with the torch had flooded social media with memes. Even in Gallarate, a few hints of dance and a faint smile were enough to attract attention.
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From Paris to Milan-Cortina, a fixed face of the Games
In recent years Snoop Dogg has established himself as a recurring presence in the Olympic entertainment. After the media success achieved at the Summer Games where he commented on the competitions as a special correspondent for the NBCthe rapper is back as a protagonist in view of the Italian winter event.
Not just catwalks with the torch: in the previous days he had also appeared during Team USA’s figure skating practices, commenting on Ilia Malinin’s evolutions on the ice and attracting attention well beyond the sporting perimeter. After all, this is also part of the character, capable of transforming every appearance into a viral fragment.
In short, it seems that the rapper has become a sort of mascot of the Olympic Games. A task he has already taken seriously, following races and training without limiting himself to cheering. For Milan-Cortina 2026, he hinted at new forays, perhaps into curling, a sport he has already claimed he wants to try with his usual irony. Meanwhile, in Gallarate, the torch has passed. And with her, a taste of the Olympics in a pop version.
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