There is a number that says it all: 718.6 million views in the first 24 hours, according to WaveMetrix estimates (a market research company) reported by Sony Pictures’ X profile. The first official trailer for Spider-Man: Brand New Day he didn’t just break every previous record — he demolished it. The 365 million views of Deadpool & Wolverine, the record holder, were surpassed in just eight hours. Even the trailer for Grand Theft Auto VI was left behind.
The video was released on Wednesday 18 March, just after 7am East Coast time, at the end of a launch campaign tailor-made for the social media era: Sony involved some of the biggest Spider-Man fans in the world to release snippets of the trailer ahead of the official release, with Tom Holland calling the initiative “something that has never been done before”:
View this post on Instagram
View this post on Instagram
What the trailer says
Sony’s official synopsis clarifies the starting point: four years after the events of No Way HomePeter Parker is an adult who lives completely alone, having voluntarily erased himself from the lives and memories of the people he loves. The world no longer knows that Peter Parker exists, and he – mask on his face, name unknown – protects New York without anyone recognizing him.
The trailer shows this isolation with a certain crudeness. The first shot sees him upside down on a building looking at his phone, with the Manhattan skyline upside down in the background: he’s watching a video of MJ and Ned excited about their first day at MIT. She has a new life, a new boyfriend. He has Spider-Man.
In addition to the personal drama, the trailer also shows Peter dealing with an unexpected physical transformation — a critical point in the “spider life cycle” — severe enough to push him to seek Bruce Banner’s help. Mark Ruffalo reprises his role as Banner, while Jon Bernthal returns as the Punisher in what promises to be one of the MCU’s most unexpected alliances.
The cast and direction
The screenplay is signed by Chris McKenna and Erik Sommers, already authors of the previous chapters. The direction passes from Jon Watts to Destin Daniel Cretton, who had already directed Shang-Chi and the Legend of the Ten Rings for Marvel.
In the cast, Zendaya returns as MJ, Jacob Batalon as Ned, Michael Mando as the villain Scorpio. The new entries are Sadie Sink — star of Stranger Things — Liza Colón-Zayas and Tramell Tillman.
Brand New Day is the last Spider-Man film under Holland’s contract as a stand-alone protagonist, and directly precedes it Avengers: Doomsdayexpected next December.
When it comes out at the cinema
The release date, initially set for July 24, 2026, has been moved by a week to July 31 to avoid overlap with Odyssey by Christopher Nolan, a film in which Tom Holland himself has a role. In Italy the release is scheduled for July 29th.
We leave you with the official trailer:
