WhatsAppthe messaging app used by billions of people, has addressed one of its most vexing problems: the spam. In recent years, users and companies have started sending barrage of messages to unknown contactstransforming private chats into real notification traps. To counter this invasion, Meta’s app is experimenting new anti-spam filters monthly, limiting the number of messages that can be sent before a temporary block is triggered.
The new system will count all messages sent to unknown contactsunless they receive a response. When you get close to the limit, a will appear warning on the screenso as to avoid exceeding the threshold. WhatsApp has not yet communicated the exact number of messages allowed, but it assures that the average user is unlikely to be affected. The objective is to intervene above all on those who send dozens of promotional or unwanted messages.
Filters and limitations already in the testing phase
According to what was reported by Meta a TechCrunchtesting of the limits is expected in several countries in the coming weeks, including key markets such as India. In 2024, WhatsApp had already started testing restrictions on companies’ promotional messages and broadcast communications, allowing users to Easily unsubscribe from marketing communications. The new rules also extend this protection to messages sent by private users to unknown contacts.
In addition to the limitations, WhatsApp advises users to use advanced privacy settings: Control who can see your last login and online status, manage addition to groups, and disable link previews. Blocking suspicious numbers and reporting them as spam remains an effective remedy.
Protection against scams and suspicious messages
Spam isn’t just annoying, it can also be dangerous. WhatsApp warns that many messages come from scammers looking for personal data, banking information or clicks on fraudulent links. Warning signs include grammatical errors, requests for money, invitations to suspicious links or false representations of acquaintances.
With these new measures, WhatsApp aims to keep chats longer safereducing the stress and confusion caused by unwanted messages. In the future, the user experience should be more pleasant, leaving room for personal and professional conversations without the invasion of spam.
