In a world where you buy too much and throw it even more, there are those who try to slow down the unbridled race of consumerism. The Chilean brand Andesgear has launched Andes Circularone Outdoor equipment resale platform created in collaboration with the startup Bloom reuse. The goal is clear: prolong the useful life of technical mountain clothingminimizing the environmental impact and encouraging a model of circular economy.
The growing awareness of the pollution generated by thefashion industryresponsible for 10% of the global emissions of Co₂ according to the UN, pushed Andesgear to act. Instead of always producing new garments, the company has chosen to focus on reuse and on conscious consumptioncontrasting the damage of the Fast fashion. Thus Andes Circular was born, a concrete response to a system that produces and discarded too quickly.
How Andes Circular works
The platform is designed to be intuitive and accessible: just create a profile, upload photos and description of the article to be sold (such as backpacks, jackets or trekking shoes), receive a Estimation of the price and put it for sale. The system manage payments and shipmentsholding the money until the product receipt in good condition. In this way, it is guaranteed safety And reliability both for those who sell and for those who buy.
One of the most ambitious aspects of the initiative is to change the perception of the second hand. As Nicolás Barros, Andesgear’s marketing manager points out, still exists stereotype that the garments used are worn or unusable. But in reality they are often products of high qualityin excellent condition, which deserve one second life.
The phenomenon of resale is not a passing fashion: according to a study by ThreduP and Globaldatathe global second -hand market will grow by 85% by 2030. The New generationsmore sensitive to environmental issues, are at the forefront of this change. Andes Circular responds precisely to this need for consume with a purposeoffering a concrete and sustainable alternative.
