Keeping the skin soft and hydrated is essential to protect it from external agents and prevent dryness. The offer on the market is large and varied, with many products that promise excellent results, often at very different prices. To help consumers in the choice, Altroconsumo has tested 12 moisturizersin which the effectiveness, formulation and experience of use has been evaluated.
Test results: effective hydration even at low prices
The analysis included all those products that can be purchased in supermarkets, pharmacy and herbal medicine, covering different price ranges. The parameters examined concerned the moisturizing capacity, the pleasantness in the application, the composition and the impact of the packaging.
An important fact that emerged from the test is that, in terms of hydration, the proven creams offer very similar performances, demonstrating how high price is not necessarily synonymous with greater effectiveness.
The best body creams of 2025
Altroconsumo has identified two reference products:
Here is the complete ranking:
- Collistar Sublime dark milk (72/100) – average price per liter: € 56 (400 ml, € 2230) – Better than the test
- Nivea Crema Veluant Body 72h (71/100) – 14 €/liter (500 ml, € 6.99)
- Nivea Nourishing Body Cream 72h (70/100) – 14 €/liter (500 ml, € 7.16)
- Where deep hydration body cream for dry skin (69/100) – Average price per liter: € 12 (400 ml, € 4.88) – Best purchase (best value for money)
- Bottega Verde Argan del Morocco Body Latte (68/100) – 100 €/liter (200 ml, € 20.00)
- Yves Rocher Lait Corps Réconforant Avoine & Sarrasin (64/100) – 26 €/liter (390 ml, € 9.95)
- Cerave Moisturising Lotion (63/100) – 38 €/liter (473 ml, € 17.79)
- Omia Crema body Argan del Morocco (62/100) – 23 €/liter (200 ml, € 4.58)
- Roche-Posay Lipikar Lait (61/100)-57 €/liter (400 ml, € 22.76)
- The Herbolarly Cream Nourishing Body Karitè (61/100) – 119 €/liter (200 ml, 23.85 €)
- Avène Lait Hydrant Xeracalm Nutrition (60/100) – 62 €/liter (400 ml, € 24.90)
- Aveno Daily Moisturising Lotion (57/100) – 52 €/liter (300 ml, € 15.50)
The importance of constancy in the application
The investigation highlighted that the real difference does not reside in the cost of the cream, but in the regularity with which it is applied. An economic product, if used daily, can offer better results than a more expensive one but used occasionally.
All the tested creams were safe and without harmful ingredients, confirming that the products available on the market respect the required quality standards.
How was the test conducted?
The analyzes took place between November 2024 and January 2025, with the purchase of the products made in October 2024. The evaluation parameters were:
The investigation then provided a useful guide to choose the cream that best suits their needs, confirming that A good product must not necessarily be expensive.
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