The Super Bowlthe annual championship match of the United States National Football League as well as the most popular sporting event in the States, It has always been a privileged stage for spectacular and expensive advertising commercials. This year, among the advertisements of cars, beer and snacks, an unpublished message has distinguished itself: an appeal to action for the climatepromoted by a group of scientists and mothers.
The 30 -second commercial was made by Science Moms, A non -partisan organization that brings together climatologists and parents. The simple but powerful message said The impact of climate change on the life of a childfrom birth until departure for college.
“As a scientist, I know that when it will close for the first time, there will be 9 more billion tons of carbon pollution in the air”, reads the voice off the pitch, while on the screen they flow images of wooded fires, drought and raising the level of the sea. “When a child born today will go to college, It could be too late to leave him the world we promised him“.
The choice to focus on emotion and love for one’s children is not accidental. According to marketing experts who collaborated in the realization of the spot, This is the message that more than any other can push people to act. “Do you know what it is, according to science, the main reason why people care about climate change?” Asked the scientist of the atmosphere Katharine Hayhoe in a post on LinkedIn. “Love, especially for the next generation“.
The Science Moms spot also stands out for another reason: It is the first climate spot at the Super Bowl made by a non-profit organization. In the past, the theme had been addressed only by companies with products to sell. This year, however, the message is clear and direct: climate change is a reality, and we must now act to protect the future of our children.
The choice of Los Angeles as a city for the transmission of the spot is not accidental. California has recently been affected by devastating forest fireswho destroyed thousands of hectares of land and caused large damage. “There is a very direct link between the fires we are witnessing now – for example, in Los Angeles, and the fires that we have recently seen in Texas and Colorado – and climate change,” said Emily Fischer, Professor in the Department of Atmospheric Science of Colorado State University.
The spot ends with an invitation to support the California Community Foundation and its Wildfire Recovery Fund, to help the victims of the fires. But the most important message goes beyond fundraising: it is an appeal to all of us, so that we take responsibility for the future of our planet and the next generations.
