Botafogo has launched a creative campaign to raise awareness of melanoma: wearing a shirt with a small stain on the almost invisible back
For twelve consecutive games the Botaphogo He wore a shirt with a curious detail: A small stain of about four millimeterspositioned discreetly on the back, close to the number. Few have noticed, but to their own “invisibility“It was the heart of the message launched by the Carioca Club in collaboration with the Instituto Melanoma Brasil and the End to End and área agencies 23.
The campaign, entitled “The patronage that no one has seen”, Used the visibility of football to raise awareness of the importance of Melanoma preventiona skin cancer Particularly aggressive that can go unnoticed in its initial stages.
As explained by the President of the Institute, Rebecca Montanheiro, Melanoma It can also arise from an already existing neo and anywhere in the body. Ignore the signals or postpone the visit from the dermatologist can compromise early diagnosis. Skin cancer is in fact largely preventable and curableif discovered in time. For this initiatives such as this are essential to inform and protect.
A speck that has expanded over time
The stain on the botofogo shirt simulated exactly what can happen in real life: a neglected signhidden in the eyes, but potentially very dangerous to attract attention to a disease silent. Precisely for this reason, with the passing of the games, this stain has become bigger.
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The initiative was officially launched on social media with the hashtag #Seliganascostasthat is to say “Be careful of the back“, To underline the difficulty of seeing certain signals without a careful medical supervision. In addition to the symbolic presence on the uniform, the campaign also includes Educational content online.
In fact, the official opaTrocioqueninguemviu.com.br was activated, where visitors can inquire about how recognize the signals of melanoma and prevent risks. Botafogo has shown this once again that football can become vehicle of social awarenessfacing urgent and important themes.
