The stains on clothes They can tell much more than a simple carelessness or an accident during recreation. This is the message in the center of the new campaign of Vanishthe well -known brand of stainrs, who has chosen to deal with a delicate and important theme: the school bullying.
With an exciting short film entitled Vanish Saves Your UniformThe brand invites parents and teachers to pay attention to silent signals that may indicate situations of unease among children. The animated film, made by the Brazilian agency Betc Havas In collaboration with the study LOBEthe February 20 In cinemas as pre-Film projection and made available on digital and social platforms.
The story follows a child victim of bullying at school, who chooses to close in itself rather than sharing its suffering. He will be his mother, noting the recurring stains on his uniform, a understand that something not vathus finding the way of establishing a dialogue and helping the child express himself.
The spots can be signs of a hidden pain
This initiative is part of a wider commitment than Vanishwhich has been carrying out the campaign for three years Vanish Saves Your Uniform To raise awareness of families on the theme of returning to school. This year, the focus moves to a much more difficult “stain” to eliminate: that left by bullying. Experts point out that signs of wear on clothesdamage to school materials or a sudden drop in academic performance can be alarm bells not to be underestimated.
The project is not limited to short film only. Vanishin collaboration with the Brazilian association Abradhas developed a series of educational tools to support parents and teachers in recognize and face bullying. Among these, a free e-book, practical guides, training courses and educational materials designed to help educators introduce the theme in schools.
The goal is to raise public awareness On a problem that affects many children, pushing adults to observe with greater attention what often hides behind small daily details. The stains on clothes, in some cases, can be the first sign of a pain hidden.
