The European Commission has announced the 2026 winners of the European Capital of Smart Tourism and Green Pioneer of Smart Tourism recognition. The awarded cities are Tampere in Finland and Dubrovnik in Croatia. The competition rewards destinations that excel in accessibility, sustainability, digitalization and valorization of cultural heritage.
Tampere: innovation and local well-being
The city of Tampere was chosen as the European Capital of Smart Tourism 2026 for its innovative practices. The administration presented a program of activities that combines sustainable growth and the well-being of the local community, demonstrating how tourism can generate concrete benefits for citizens. Particularly appreciated was the ability to tell a coherent story and propose a clear European legacy, becoming a model from which other cities can draw an example.
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Dubrovnik: sustainability and smart management
Dubrovnik (in Italian also called Ragusa (Dalmatia) has distinguished itself as a Green Pioneer of Intelligent Tourism 2026, thanks to its pioneering approach to sustainability. The city uses data-driven tools for tourism management, adopting concrete measures that involve the local community and plan tourist flows in a sustainable and long-term way. This approach makes Dubrovnik an example of responsible tourism management, with strategies that can be replicated in other European destinations.
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A growing interest in sustainability
The winners will receive a commemorative sculpture and enjoy promotional support, joining a European network of destinations committed to smart and sustainable tourism. Tampere and Dubrovnik represent the future of European tourism, positioning themselves as reference models for sustainable growth, inclusion and digital innovation in the tourism sector.
Also worth highlighting is the fact that this year the competition saw record participation, with 58 destinations from 22 countries. The 15 finalist cities presented their projects to a European jury in Brussels, which selected the winners. The aim of the award is to encourage cities to improve their tourism practices, focusing on innovation, sustainability and social inclusion.
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