Altroconsumo has put under the lens 23 rolls of toilet paperevaluating Quality, sustainability and convenienceto help orient daily choices towards options that respect the environment. Among the proposals on the market, I love to be Eco of Eurospin stands out as the best green choice of 2025.
Many people consider the purchase of toilet paper a trivial operation, yet few really observe how many variants populate the supermarket shelves. The products vary in the number of veils, ranging from one to five, and offer fragrances, decorations, colors and different types of paper, from smooth to embossed, from virgin to recycled.
In recent years, the sensitivity to the environment has favored an increase in the interest in the rolls made with recycled fibers. These products, slightly darker or less soft, represent a responsible choice towards the protection of ecosystems. Among the many options, Altroconsumo has selected and tested the best, also involving real users to guarantee a founded judgment. Here are the choices that are distinguished in 2025 for Quality, sustainability and convenience.
The best hygienic cards of 2025 according to Altroconsumo
The association examined 23 rolls of toilet paper in detail, including well -known brands and products that can be easily found in discount or online. The selection includes white, recycled, not bleaching rolls, with or without decorations. The final ranking takes into account the performance of the product, consumer price and environmental impact.
How the test took place
The test took place in the first quarter of 2025, updating the previous surveys to monitor the presence of the products already known, check price variations and include the latest news on the market.
A group of over 60 consumers between 18 and 65 years oldselected by different Italian regions through the ACMAKERS platform, evaluated each roll in anonymous form, judging parameters such as softness, ease of detachment, resistance, consistency to touch and overall perception of quality. Each product received a score on a scale from 1 to 9, where 1 indicates insufficiency and 9 represents excellence, with these assessments that engraved for 70% on the final score.
The weight of sustainability
The environmental score engraved 20% on the overall result. The judgment considered the materials used, the official certifications such as Ecolabel, FSC, PEFC and Nordic Swan, and the composition of the packaging. The brands that chose recycled fibers and packaging from renewable or recycled sources have been awarded.
A specific indicator, called Pyr (Packaging Impact Ratio), allowed to measure the ecological efficiency of the packaging in relation to the amount of paper available for each rollaccording to the Ecolabel guidelines.
Labeling and transparency
Altroconsumo verified the clarity of labelsrewarding the more complete ones that transparently communicate length of the rolls and number of tears. This information is fundamental for those who want to choose consciously.
The calculation of the quality-price ratio is based on the cost per 100 tearsallowing a fair comparison between rolls with different lengths and densities.
No chemical criticality
No problems related to chemicals have emerged, since the previous analyzes already had excluding the presence of contaminants such as the PFAS. This made it possible to focus attention on the quality of the product, the environmental impact and the transparency of the information provided.
Choose a Green toilet paper today
Choosing a toilet paper does not only concern softness and resistance, but also the awareness of the environmental impact of one’s daily choices. The ranking of Altroconsumo shows that there are products capable of combining comfort, safety, sustainability and savings.
Among these options, I love to be Eco of Eurospin represents the most green choice of 2025a toilet paper made in Recycled fibers, FSC Recycled Ecolabel certified and with a score of 64, indicated as Best choice for those who want responsible consumption. A small gesture that protects the environment, without sacrificing quality.
