Shoji Morimotoa Japanese man, transformed the concept of “” into a real profession. While many people see the inactivity as a waste of time, he has made him the fulcrum of his career, gaining the nickname of “rent for nothing”. Through social media, Morimoto offers an unusual service: be present without making any action significant.
His idea, born in 2018, had a surprising success. It all started when, tired of feeling like being a slacker from family members, friends and colleagues, he decided to exploit this feature in his favor. He created an account on Twitter and started offering his presence to anyone who needed it. The answer was immediate and, over time, his sequel has grown to reach hundreds of thousands of people.
Morimoto’s service is quite simple: people assume it for accompany them In various situations, without however expecting a real interaction on its part. He does not have conversations ,.
It only limits itself to being present
In practice, Morimoto is limited to being present. His customers hire him for multiple reasons: some do not want to eat alone, others need a silent presence in difficult times, such as a farewell or an important appointment. There are those who call it to have A travel companion without the weight of having to talk And who hires him to attend events such as street shows or art exhibitions.
Although it may seem a difficulty without difficulty, there are situations that test its resistance. On some occasions he had to be For hours standing in the cold Just to act as a public to a street musician, while one of his usual customers pays him for share moments of total silence in front of a coffee. For her, her presence without judgments is a relief.
His service is limited to a maximum of Three appointments per day And, according to him, it is not a tiring activity. However, the value that its customers find in its presence is undeniable. Morimoto transformed an apparent defect in a resourceshowing that even the simple act of “being” can have a profound impact on people’s lives.
