This year’s Pantone color, Mocha Mousse, reminds us of the importance of our roots and stability

The Pantone Color Institute has revealed the color of the year for 2025, choosing PANTONE 17-1230 Mocha Mousse, a shade of brown that says much more than just a color.

Mocha Mousse is a warm and enveloping brown that evokes sensations of comfort and intimacy. This nuance captures the essence of rich and sensual ingredients such as cocoa, chocolate and coffee, reflecting a collective desire for nourishment and tranquility.

We like to think that Mocha Mousse also recalls the warm colors of the earth, a soft brown that seems like a tribute to nature, and which recalls the nuances of fertile soils, coffee beans and roots that nourish life. A color that recalls the deep connection with the environment and its chromatic richness.

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Mocha Mousse is a reference to the earth

This warm and enveloping brown is a symbol of our collective desire to reconnect with the earth, to move closer to a more conscious and environmentally friendly lifestyle. It embodies the depth of fertile soils and roots that nourish life; it is a color that invites us to reflect on the cycles of nature and the value of the soil, an essential resource for our survival and increasingly at the center of conversations on the climate crisis.

A shade that suggests a future in harmony with the planet and an invitation to choose what is essential, authentic and lasting.

The characteristics of Mocha Mousse

  • Hue: Warm brown
  • Pantone code: 17-1230
  • Inspiration: Cocoa, chocolate, coffee
  • Message: Comfort, richness, nourishment