How much will it cost to go to see the races of the winter Olympics in Milan Cortina 2026? So much, too much. Ticket prices are exorbitant and already mounts the controversy on social networks for a sport that defines itself inclusive but it is not at all
The Milan Winter Olympics Cortina 2026 They should be a sports festival, an event that unites, inspires the new generations, involves everyone from the little ones. And instead they risk becoming yet another show reserved for one Restricted elite. Ticket prices, in fact, especially for some disciplines they speak clearly: assisting the races live is, for many families, A forbidden dream.
And we are not talking about the prices of the gala events or exclusive ceremonies, but of those of the competitions of disciplines followed with passion by young athletes and fans of all ages such as artistic skating prices that start from several hundred euros and arrive Up to over a thousand for the finals: how to justify such costs?
The question is not only cheap, but cultural. When a family of three must pay over 2,000 euros to see a race live, it is not only a matter of “not being able to afford it”: it is yet another signal that certain events, but for a selected audience, often international, often wealthy. The paradox? These Olympics take place in Italy, but risk being inaccessible precisely to the Italians.
In the front row, however, there will be influencers and VIPs
As many on social networks, it is easy to imagine the frustration of a girl who dreams of becoming a skater, who trains every day with dedication and effort, and who feels that he will not be able to see his heroines live because … it costs too much. While in the front row we will find Influencer, VIPs and sponsored guests who perhaps have never seen a skating race in their life.
The organizing committee ensures that a part of the tickets is Available at low prices. But is this part sufficient to guarantee democratic access to the event or will they exhaust within a few minutes? Because a small “popular” share cannot balance the general impression: the Milan Olympics Cortina seem more and more an armored event.
Excluding much of the population from the possibility of living an early event means strengthening an elitist model, in which culture and sport become luxury goods. And this contrasts with the idea, so peeled, of Promote inclusion through sport.
Instead of celebrating sport as a common good, there is a risk of strengthening the social distance between those who can afford everything and those who, while deeply loving a discipline, remain outside the buildings. And if sport loses its popular dimension, what remains? Show, advertising and a pair of patinated hashtags.
The fear is that, as often happens, between sponsors, guests of honor and exclusive packages, citizens remain only the crumbs. And that Italy, a host country, assists the event More as a spectator from home that as the protagonist in the stands. Perhaps it would be appropriate to put the idea that the idea that The sport is of everyone. Also – and above all – when playing at home.
