There London Fashion Week 2025 has reserved an unexpected surprise: a suit made entirely in porridge. To bring him to the catwalk (indeed, on the streets of London) was the influencer Lily Rosefollowed by over two million fans on Tiktok. The idea, born from the collaboration between Quaker oats And the Uncommon creative study quickly conquered the web, between enthusiastic reactions and disbelief.
The dress, which is part of the campaign “Deliciously Ugly” of Quaker, was designed for celebrate authenticity and imperfection. Often, in fashion as in food, beauty is associated with aesthetic perfection. But Quaker has chosen to overturn this vision, showing that even something of simple and inconspicuous Like Porridge can be the protagonist of an unforgettable fashion moment.
Lily Rose’s look did not stop at the only dress: to complete the ensemble there were Boots decorated with oats, a quaker brand bag and even a spoon set on the shoulder. A detail that made everything even more surreal? In his handbag, the influencer had Del True Porridgeready to be served.
View this post on Instagram
The dress became viral on social media
As soon as the dress was shown to the public, social media have inflamed themselves with ironic and amused comments. In a few hours, Lily Rose’s video exceeded five million views, transforming Porridge into one of the most discussed trends in the fashion week.
It is not the first time that The world of fashion intertwines with food. Just think of the famous meat dress worn by Lady Gaga at the VMA of 2010 or the popcorn dress sported by Emma Stone. Now, with the Porridge Couture of Quaker, the concept of clothing inspired by food reaches new peaks of originality.
If the goal was to be talked about and question traditional beauty standardsQuaker and Uncommon have managed to perfect it. And judging by the lift aroused, it seems that the oats officially entered the world of high fashion. Much more than a doubt, however, we have it on food waste To give life to this dress.
View this post on Instagram
