When it comes to the final proclamation, everything happens in a few moments: lights, applause, emotions and immediate diffusion on official channels, therefore, to avoid delays and guarantee timely communication, the organizational machine moves well in advance. The famous image of the winner with the trophy in hand, which invades social media a few seconds after the verdict was read, was actually prepared weeks before.
Michele Bravi’s video with the “wooden lock”
Michele Bravi himself explained the mechanism through a video published on TikTok. In the video, the singer appears in front of a white backdrop while taking part in a photo shoot. With an ironic tone, he explained that the artists are asked to take the photo with the victory prize as early as December, well before the start of the event.
@michele_bravi prize team or wood block team? #Sanremo2026 #michelebravi #bts
♬ original audio – michele_bravi
One detail particularly struck fans: the artists can decide whether to pose with the authentic trophy or with a simple “wooden lock”. It is a neutral object, easily replaceable in post-production with the image of the official award. A solution also designed for those who prefer not to push their luck. Bravi, with self-irony, admitted that he had chosen the wooden support, suggesting a certain inclination towards superstition when talking about Sanremo victories.
The explanation, therefore, is much more linear than one might imagine and responds to a precise organizational need, which aims to bring forward the timing in view of one of the most exciting moments of the entire event, namely the announcement of the winner on the Ariston stage.
A practice that involves all the Big names in the race
This is certainly not an isolated case, given that all the artists competing at the Festival are photographed months beforehand with a copy of the recognition. The organization preserves the shots and, at the appropriate moment, intervenes digitally. If the artist had chosen the “chocolate”, the object is replaced with the official trophy; in some cases it may also be necessary to adapt the clothing to make it consistent with that worn during the final.
The objective is clear: to minimize the interval between the proclamation on the stage of the Ariston Theater and the publication of the official image on social channels and digital platforms. In the current context, where speed represents a central element of communication, every second becomes precious, and the surprise effect must be accompanied by immediately available visual content, ready to be shared and relaunched.
The strategy therefore responds to the logic of social networks, which require timeliness and coordination. Preparing the material in advance allows you to face the tension of the live broadcast with greater serenity, avoiding improvisations or technical delays. More than a secret, it is a pragmatic choice.
Michele Bravi’s third time in Sanremo
For Michele Bravi, the upcoming one represents the third participation in the Sanremo Festival. In the competition he will bring the song “Prima o poi”, written together with Rondine and Gianmarco Grande, with production shared with Carlo Di Francesco. A project that is part of the singer-songwriter’s artistic journey, always attentive to writing and building a recognizable musical identity.
During the evening dedicated to covers, Bravi will go on stage alongside Fiorella Mannoia to pay homage to Ornella Vanoni, one of the most authoritative voices in Italian music. A meeting between different generations and sensibilities, designed to celebrate a figure who has marked the history of songwriting.
