Who do you dream of traveling to the Caribbean with? Now you could really do it simply by tagging her on Instagram.
In fact, the Island of Aruba has launched a digital contest aimed at Italian travelers to promote the authentic relationship between the island and those who visit it with respect and awareness. It is called “Share the Love” and represents the evolution of the international campaign “Feel The Aruba Effect”, now redesigned with a new message: “When You Love Aruba, It Loves You Back”.
A tourism based on mutual respect
The Aruba Tourism Authority focuses on a tourism model that enhances local culture, people and the environment. The new positioning of the Caribbean destination was born from a collective effort that involved over 200 Aruba residents, 50 locations on the island and a lively celebration of the local Carnival. The objective is clear: to transform visitors into aware guests, capable of establishing a genuine bond with the territory.
The contest aims to bring the positive spirit that characterizes Aruba online. The campaign invites Italians to become an active part of the story, sharing the desire to discover a Caribbean destination different from others, where respect for the ecosystem and the local community make the difference.
How to participate in the contest
The participation mechanics are simple. From October 13 to November 16, 2025, users can sign up for the contest through Instagram. Just follow the official profile @isola_di_aruba, comment on the post dedicated to the initiative using the hashtag #ShareTheLove and tag one or more friends with whom you would like to share the Caribbean experience.
View this post on Instagram
The prize up for grabs consists of two plane tickets to Aruba, which can be used during 2026. The winners will have the opportunity to experience firsthand the model of conscious tourism promoted by the island, discovering what it means to be true guests and not just passing tourists.
The value of experience
With this initiative, Aruba reiterates a fundamental principle: every gesture of care towards the island creates a true and lasting bond. From the daily choices during the trip to the way to explore the area, every action has an impact, and anyone who approaches Aruba with love and attention will receive in return a unique experience, which goes beyond a simple holiday.
The overall prize money of the competition amounts to 4,000 euros (excluding VAT). The complete regulation is available online at the following address. The invitation is open to all those who dream of a different Caribbean experience, based on mutual respect between traveler and destination.
We leave you with a gallery dedicated to the beauties of Aruba:
