Under Armour the world of sports fashion with a sustainable revolution: his first 100% compostable collectiondeveloped in collaboration with Unless Collective. Presented during Milan Design Week, this line represents a turning point for the American brand that focuses on a new way of producing and conceiving technical clothing.
The new collection includes sweatshirts, t-shirts, jackets and shoes entirely made with materials of vegetable origin: coconut fiber, kapok, natural latex and even vegetable ivory buttons. No trace of hidden plastic or synthetic fabrics: each element is biodegradable and compostableincluding soles of the footwear.
The goal is simple but ambitious: to create a fashion that, once your life cycle is exhausted,, but turn into nourishment for the earth. This approach, defined “regenerative“, It breaks with the dominant logic of a sector in which over 70% of the materials still derived from oil.
A project that combines style, ethics and technology
It is important to emphasize that these garments. To activate the composting process you need Specific conditions such as humidity, heat and the presence of bacteriaas happens in domestic or industrial compost.
During Milan Design Week, Under Armor made aimmersive installation which tells the life cycle of the garments: from the cultivation of cotton to their complete degradation in compost. A sensory experience that expresses the link between nature, technology and design. The leaders exhibit slogans like “Protect This Earth” And graphic motifs inspired by the digital flora, testifying to an innovative aesthetic that does not give up the performance.
The collaboration with UNESS is part of one wider strategy of Under Armor, which began in 2024 with the acquisition of the American start-up known for its approach “zero plastic, zero waste“And now this new collection arrives that opens the doors to change and respect for the planet.
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