The world of labels, which we should all dedicate a little more time when purchasing, is much more varied than you think: not only “sugar without“,”biological“,”energy“Or“protein” greater food safetybut Mirano – this is also the truth – to somehow conquer consumers (and their market slice).
It goes without saying that in fact, that more and more Italians go in search of type word “with prebiotics/probiotics“In the care of the person or”without glyphosate“Regarding what is brought to the table.
To say it is the new edition of the IVCINO of GS1 Italy, which detected the trend of sales in volume of more than 138 thousand products, classified according to the presence on the label of over 100 Between Claim, certifications, pictograms and indications of geographical origin.
The report, what is the most sought -out claim?
“Without pesticides/with limited use of pesticides“
According to what can be read from the report, between June 2023 and June 2024 they recorded a increase of +11.2% to value and +4.9% at volume the sales of the 139 products accompanied by the claim “without pesticides/with limited use of pesticides“.
Their sales in supermarkets and hypermarkets exceeded 141 million euros, essentially supported by the offer component (+10.0%), while it was more evident in products such as:
“Without/zero residues“
The performance of two other claims is also brilliant: the first is “without/zero residues“, Present on 80 products. According to investigations, sales increased by +17.8% to value and +15.5% at volume, with a positive contribution of both the demand component and the supply component (respectively +11.1% and +6.7%).
To push the sales were, in particular:
“Without glyphosate”
The other claim with a brilliant trend is “without glyphosate“, Identified on the labels of 75 products.
Among the products that have pushed sales are:
The claim “without aspartame“Closes the free from the free from, with its 60 products with over 9 million euros in turnover in the Super and Hypermarket channel.
Then closes with the claim “biodegradable” In the world of the home care Green (+23.6%), the ingredient “avocado” In food, the family of certified products “Biological” and with “peptides” in the personal care and the claim relating to “absence of residues“In food products.
Finally, in the food world is it sought much more “soybean“,”handmade“And the presence of differentiating ingredients, such as” Anacardi “and” Tahina “.
Why do everyone look for “without glyphosate” or “zero residues”?
Well, first of all because – it is now acclaimed – the glyphosate is associated, albeit in a controversial way, a potential health risks, as the increase in the risk of chronic or carcinogenic diseases. By now awareness increases to many consumers who prefer to avoid any chemical chemical as dangerous.
The idea of ingesting foods with “zero residues” of pesticides also reassures the consumer, reducing the perception of toxic risk.
They then play in favor:
