After Diadora, Puma and Nike, Adidas also says goodbye to the use of kangaroo skin for his famous football shoes. An epochal decision, officially announced during the Annual General Meeting with shareholders, held in Fürth, Bavaria.
The news is contained in the Annual Report 2024, entitled “Through Sport, we have the power to change lives“, Where we read clearly:”In 2024, Adidas decided to dispose of the purchase of kangaroo skin, which will be gradually replaced by other types of skin “.
A turning point that has a concrete and immediate impact: millions of kangaroos will no longer be killed to produce football shoes. Every year, in fact, over 1.5 million adult specimens are knocked down in Australia, while hundreds of thousands of puppies – often still in the mothers gnars – die due to the chain.
The end of an era (cruel) for the kangaroo skin
Cangato skin is historically considered a “performing” material – lighter and resistant than the cow – but finally the market is ready for more ethical alternatives. In fact, high -end football shoes already use Advanced synthetic materialscapable of guaranteeing professional performance without sacrificing the life of any animal.
Among the Adidas models that have so far used the kangaroo skin and which will gradually go out there are the famous Copa Mundial, World Cup And Mundial Goal.
This historic milestone bears the signing of Lav and its international campaign #Salvacanguristarted in 2019 with the first commitment obtained by Diadora. A continuous pressure path that involved other sports giants such as Puma and Nike (2023)until you arrive today in Adidas. But the battle is not over yet:
It remains to be wondered to when, even companies in the motorcycling sector such as Dainese and Alpinestars, they will stop using kangaroo skin for the creation of suits and clothing, declares Simone Pavesi, Lav Moda Animal Free Fashion Area.
The #salvacanguri campaign is part of a International Task Force in which Australian NGOs participate as Kangaroos Alive And VoicelessEuropean like Pro-wildlife, Gaia Belgium, Eurogroup for animals and also World Animal Protection. The contribution of the Center for Humane Economy Base in the United States.
A global network that has achieved concrete results. And that today can celebrate a new, great victory for life.
