We have already talked about Amazon Haul, the platform launched to offer Western customers products at low cost prices. Available in the United States, United Kingdom, Germany, France, Spain, Japan, Australia and also in Italy from October 1, 2025, Haul has already seduced thousands of consumers with fashion, home and lifestyle items almost all under $10.
But evidently it is still not enough for Amazon: the giant has decided to further expand its low-cost empire, challenging platforms like Shein and Temu on a new front. We are talking about Amazon Bazaar, an independent app designed to conquer the emerging markets of Asia, Africa and Latin America. Hundreds of thousands of products at ridiculous prices, directly on smartphones, with the Amazon promise of “convenience and reliability”.
But did we really need it? The answer is a categorical no. Instead of curbing compulsive purchasing, disposable consumerism and the “everything for little” culture, we choose to continue fueling this destructive model. An absolute contradiction in an era in which fashion and consumption should radically change direction.
Yet Amazon Bazaar is reality. So let’s try to better understand what it is, despite knowing that behind such low prices there is always a very high cost, paid by the planet, by workers and by future generations.
Where it is available and how it works
Bazaar has already landed on the iOS and Android stores of 14 countries: Hong Kong, Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, Dominican Republic, Jamaica and Nigeria. Amazon has already announced that the expansion will continue in the coming months, but in Italy – at least for now – no launch is planned.
The app replicates Haul’s philosophy, but with an interface designed specifically for local markets. Users can log in with Amazon credentials, pay with Visa, Mastercard or American Express cards and browse in six languages: English, Spanish, French, Portuguese, German and Traditional Chinese.
Amazon promises free delivery upon reaching a minimum order threshold and free returns within fifteen days. There is no shortage of “gamification” strategies either: social games, prize draws and digital slot machine mechanisms, like Chinese apps to keep users glued to the screen (and push them to buy more and more).
What does he sell? Low-cost fashion, accessories, household items, electronic gadgets and everything that can cost little and encourage impulse buying.
Bazaar and Haul: Different strategies for different markets
So what is the difference between Bazaar and Haul? While Haul remains integrated into Amazon’s main ecosystem and is aimed at Western markets already saturated with consumption, Bazaar is proposed as a separate app, calibrated to different cultures and economic contexts. In some countries – such as Mexico, Saudi Arabia and the United Arab Emirates – Amazon had already tested the Bazaar brand for its low-cost sections.
The objective is clear: to compete head-on with Temu, Shein and TikTok Shop, but with an added advantage, due to the Amazon brand itself, perceived as more “reliable” and with well-established customer support.
With Bazaar, Amazon is aiming straight at young digital natives and low-to-medium income families in emerging markets, those where purchasing power is limited but the desire (or perceived need) to buy is very high. The app wants to become the alternative in regions where Temu and Shein have already made inroads, offering rock-bottom prices combined with efficient logistics and a premium user experience.
Once again an unsustainable consumption model, passed off as an opportunity for “access” but which in reality fuels dependency and waste.
