The National Council of Societies for the Prevention of Cruelty to Animals (NSPCA), in collaboration with the creative agency Boundless, launched the campaign “Adoptim”. This initiative aims to promote responsible pet adoptionhighlighting the benefits for the emotional and mental well-being of those who decide to welcome a new four-legged friend.
According to Jacques Peacock, communications manager for the NSPCA, thousands of animals in South Africa every year they are waiting to find a new home in animal welfare facilities. Peacock explained that adopting an animal is not only an act of compassion, but also a choice that enriches people’s lives in extraordinary ways. Domestic animals, in fact, they offer companionship and comfort and become real family membersbringing joy and serenity.
A long-term commitment
The “Adoptim” campaign wanted to highlight how animals can be a fundamental component of a holistic approach to mental health. Scientific studies show that interacting with pets, for example petting them or playing with them, reduces stress level and stimulates the production of oxytocin, known as the “bonding hormone.”
This natural process promotes feelings of calm and reduces anxiety and depression. Furthermore simple moments spent with an animal can lower cortisol levelsthe stress hormone, and increase serotonin and dopamine, neurotransmitters associated with a positive mood.
However, the campaign also emphasizes that adoption is a long-term commitment. Having a pet comes with responsibilities, including ensuring veterinary care, adequate nutrition, exercise and a safe environment. For this reason, the NSPCA provides support to new adoptershelping them build a strong, healthy bond with their new companion.
According to clinical psychologist Tracy Elliot, pets represent a significant source of emotional support. However, it is important to consider adoption as an opportunity to create a relationship based on trust and mutual care.
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