The company that invented it has the most inflated name in the history of marketing, “Frida”, While his is a consistency at the Sapor di Colostro. That’s right: the new commercial stunt in New York is the Breast Milk Ice Cream, A “breast milk” ice cream. But what is it really about?
“It is sweet, a little salty, smooth, with hints of honey and splash of colostrum, and has a distinct yellow shade of colostrum”, Say from Frida, the product company for pregnancy and for new parents who, together with Oddfellowsa Dumbo ice cream company, invented this new taste. At a price of 12.99 dollars per cup.
And even if in reality it is not made with human milk, we think that our recipe has a taste enough close to the real one.
What really is there, then, in this ice cream?
What to know about breast milk ice cream
No, the breast milk ice cream of Frida and Oddfellows Not It is made of true human breast milk. The flavor of ice cream should imitate it.
Here is the list of ingredients:
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In short, nothing remotely combined with the real colostrum, which is a yellow, dense and dairy liquid that the body of a mother produces immediately after childbirth. Torn from nutrients, the colostrum is rich in antibodies and antioxidants and is a precious food for the newborn baby. In this case, a little food fetishism was only added to give the crowd the feeling of participating in a “transgressive” experience, without ever leaving the comfort zone of caramel or vanilla.
In fact, breast milk ice cream is specifically advertised as “just as mother did” – because, you know, nostalgia sells, in the ice cream shop completely decorated with breast -shaped stickers.
The paradox? It is not a gastronomic revolution, but a perfectly successful prie operation because thousands have fallen in full. In a city where they sell you “craft water” to 8 dollars and call it “Wellness ““Mother’s milk” ice cream was simply the next logical step.
Of the flavor it actually does not matter. The real attraction was to be able to say: “I ate breast milk ice cream”. And wait for Instagram to do the rest.
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