Every year, millions of markers they end up in the garbage. Small objects, of course, but produced in plastic And difficult to recycle. It is from here that many companies are trying to change pace, among these also Cariocahistorical brand of the chancellery for childhood. On the occasion of World Earth Day, on April 22nd, the company announced an update to its line Ecofamily: more regenerated plastic and a shorter production cycle.
The main intervention concerns the materials: instead of traditional recycled plastic, they are now used waste from packaging foodI, a type of refusal that guarantees greater safety, especially for the little ones, and is easier to transform. The material obtained is transparent, therefore more versatile on aesthetic level, and allows to obtain bright colors without having to resort to virgin plastic.
Numbers in hand, the percentage of regenerated plastic in Ecofamily products has increased significantly: the Joy marker goes from 71% to 98%, the Jumbo From 74% to 96% and the highlighters touch 98%. But these data, however positive, also raise a question: how much does it really affect a single “eco” product on the entire environmental impact of a company?
Carioca, who remains one of the few realities to produce still in Italy, declares that he wants to “reduce waste and disposal passages”. A good starting point, even if the environmental impact must be evaluated in the set of the product life cycle, including packaging, transport and final disposal.
The new Ecofamily also expands to other creative tools such as colored pencils and graphite pencils, a sign that there is an attempt to make the sustainable offer wider and coherent. However, as always in these cases, the difference also makes the difference. Because if it is true that companies play a key role in ecological transitionit is the market – and therefore the choices of consumers – that really push them to change.
In a period when many “green” operations prove purely cosmetic, Carioca seems to have taken a more concrete road. Not a revolution, but a step forward. And in a sector like that of the chancellery, where sustainability often rhymes with compromise, a marker who colors as always but weighs less on the planet, may not be a bad idea.
