An innovative initiative is revolutionizing the way of Promote canine adoptionscombining solidarity and love for animals with one of the most loved foods: the pizza. Everything is born to Alexandriawhere Eliana Amato, owner of the Barbarossa Bistrot pizzeriahas decided to Print the images and stories of dogs hosted in the local shelters on the cartoons of the pizza. The goal? Sensitizing customers and encourage adoptions, transforming every takeaway pizza into a small opportunity to find a family to a four -legged friend.

The initiative, christened “Adopt a tail“, Eliana’s desire to do something concrete for animals in difficulty. For dogs, the restaurateur, the restaurateur He has two four -legged friends adopted by a kennelMine and Dante, and was determined to help other animals to find a house. After contacting the Cascina Rosa kennelhe developed the project by involving his own cartoon supplier, who joined without requiring additional costs.

Each pizza cardboard bears the photo of a dog, a brief description of his character and contacts of the kennel For those interested in adoption. The first protagonists were Tokyo, Jack, Lea and Xenafour dogs that thanks to the visibility obtained have attracted the interest of several families.

Success and expansion in Genoa

The initiative did not stop on the borders of Alessandria. The project attracted the attention of Manuela Mazzottavolunteer of Monte Contessa kennel of Genoawho contacted Eliana to replicate the idea. In a short time, Fifteen Genoese pizzerias have decided to participatewith the support of the Municipality of Genoa and of the Association One ODV.

The campaign, renamed “Pizza likes dogs too!”aims to give visibility to 160 dogs of the Monte Contessa refuge, hoping to find a family for them. The initiative has already demonstrated its effectiveness: the number of visitors in kennels has increased and Several families have chosen to adopt a dog After seeing his photo on pizza cartoons.

A model to be replicated

The project obtained the support of administrations premises. In Alessandria the deputy mayor Giovanni Barosini and the councilor for animal welfare Roberta Cazzulo praised the initiative, committing themselves to promote it further. Even the councilor for the protection and well -being of the animals of Genoa, Paola Bordilli, underlined the importance of supporting awareness campaigns like this.

The final goal of Eliana Amato is that of expand the project at national levelinvolving more and more pizzerias and creating a network of solidarity that can help an increasing number of dogs to find a home. “On their own you can do little, but together we can make the difference“Eliana says, enthusiastic about the success of the initiative. With word of mouth and involvement of other cities, this innovative adoption model could become a point of reference for throughout Italy.