Instagram he just launched a new editing app smartphone video call Editsdesigned to compete with platforms like CapCut by ByteDance. This announcement comes at a crucial time, as ByteDance’s apps, TikTok and CapCut, have been temporarily removed from the United States due to a legal provision, giving Meta a strategic opportunity to strengthen its position in the short video market.
Adam Mosseri, CEO of Instagram, however, clarified that the timing of the app’s development is not linked to the recent situation of TikTok, denying rumors that the launch was rushed. This move would fit into a broader strategy by Meta to attract TikTok users, with Instagram having already changed its layout to adopt features similar to those of TikTok.
Mosseri also described Edits as one Versatile tool for content creatorsdesigned to offer a complete suite of creative tools to edit videos easily and professionally. The objective declared by Mosseri in a video posted on social media is to provide creators with the best tools, underlining that the app is more than just a video editor, but a creative platform.
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What are the functions of Edits
Edits includes many interesting features, such as a “inspiration sheet” to collect ideasa draft management system to organize ongoing projects, and an advanced camera to improve the quality of your footage.
Editing tools allow you to add effects such as green screentext overlays, animations based on artificial intelligenceautomatic subtitles and a variety of stickers and sound effects. Furthermore, the app offers the possibility of share drafts with other creatorsencouraging collaboration, and allows you to export videos without watermarks.
One of the main features of Edits is the possibility of export videos up to 10 minutes and in 1080p resolutionoffering higher quality than other competing apps. The integration with Instagram also allows for a easy exporting videos to Reelsallowing users to analyze performance in real time thanks to an analysis dashboard. Edits will be available for free pre-order on iOS and will come officially released on March 13, 2025while for Android the launch is expected soon.