How do the Italian media report (or ignore) the environment and crucial issues such as the climate crisis? On Thursday 28 May in Rome we will try to give a concrete answer to this question. The appointment is with the twelfth edition of the Eco Media Report, the research that every year measures the pulse of environmental information in our country, revealing how much space issues related to sustainability get on the web, in print, on radio and TV, and above all how they are narrated.
The presentation will be held in the headquarters of the Italian Office of the European Parliament (Sala Europa, Piazza Venezia 11, Rome) from 9.30 to 18.00, as part of the States General of Environmental Information in Italy, the reference event in the sector promoted by Pentapolis Institute ETS and Eco in Città, with the technical collaboration of Volocom.
What role does the environment have on the media?
Knowing how the media treat the environment and sustainability is not a question that only interests professionals. The way in which newspapers, websites and TV news deal with the climate crisis, the circular economy or the energy transition directly influences public perception and also political choices and collective behaviour.
The Eco Media Report was created in 2014 to keep track of this: to photograph, year after year, whether and how mainstream information is up to the challenges of the planet. In the previous edition, the climate crisis and the environmental crisis were confirmed as the most cited green issues, with over a million overall mentions. A number that makes you think, but which alone is not enough to understand the quality of the story.
The States General of Environmental Information – comments Massimiliano Pontillo, President of Pentapolis Institute ETS – are the most important annual event in Italy in the sector and allow us to have a complete and exhaustive picture of the narrative in the media of Agenda 2030 (UN) and the Green Deal (EU), providing broader cultural training on sustainability and fueling greater sensitivity and awareness on green issues.
The topics of the debate and the Journalists Award for Sustainability
Not only the presentation of the report data is scheduled for Thursday 28 May. Five reflection tables will enliven the debate on highly topical topics: energy, mobility, digital innovation, circular economy and Italian agri-food. greenMe will also be protagonist as media partner of the event and the director of the magazine, Simona Falasca, will moderate the panel on sustainable mobility.
Experts, institutional representatives, the academic world, businesses and civil society will participate – including ASviS, ISPRA, Fondazione Symbola, Enea, Motus-E, Elettricità Futura and many others. One of the most anticipated moments of the day will be the one dedicated to the awarding of the 2026 Pentapolis Journalists for Sustainability Award, a recognition reserved for those who have distinguished themselves in the dissemination – not only scientific – of environmental issues. Training credits will be issued for journalists registered with the Order.
The President of the Republic also participates in the event, in collaboration with the European Parliament and with the patronage of the Ministry of the Environment and Energy Security, while. Among the members also: FIEG, FERPI, Order of Journalists and with the participation of: Assobenefit, ASviS, Elettricità Futura, Enea, Fondazione Campagna Amica, Fondazione Communia, Fondazione Global Compact Italia, Fondazione Italia Digitale, Fondazione Symbola, ISPRA, Motus-E, University Network for Sustainable Development, UCSI, International University for Peace, Utilitalia; among the media partners, however, Canale Energia, GreenMe, Sapereambiente, TeleAmbiente and Ultima Bozza.
