Uber He returns to be talked about with a gimmick that will surely drive influencers and Danarosi tourists: Uber Copter And Uber boattwo new services for move by helicopter from Sorrento to Capri or sailing on the boat along the Amalfi Coast.
The idea is simple (and well packaged): offer a fast, exclusive and super instagrammable alternative to the usual ferries or guided tours. But behind the shimmering marketing operation there is no small problem: the environmental impact.
But let’s talk before how it works: from tomorrow it will be possible Book flights and crossing via Uber appwith departures on weekends Between July 26 and August 24th. For the helicopter we talk about 250 euros each for a flight of 15 minutes. On board, two pilots and space for six passengers. Car transfers included. For those who prefer the sea, here’s Uber boata four -hour round on a goiter with skipper, snacks and drinks, for a dip in the blue between Sorrento and Positano.
While the coast is dealing with Outrtourism, Uber gives the coup de grace
What’s wrong? Allif you look at it with the eyes of those who think of sustainability. In a historical moment in which you ask to limit short flights, reduce maritime traffic and protect fragile coasts such as those of Campania, Uber proposes the exact opposite: an extra tourist air service, designed for those who want to avoid the ranks to the ferry or summer traffic.
Flying by helicopter for a few kilometers is A luxury with high ecological imprint. It pollutes, produces noise, disturbs local fauna and trivializes the concept of sustainable mobility. The same goes for private boats, often underutilized and in any case not fed by renewable sources.
In short, Uber seems to ride the wave of luxury tourism without asking too many questions about the impact of his choices. While the coast is dealing with Overurismwater deficiency, waste management problems and local collapse transport, the response that comes from Silicon Valley is: “More helicopters”. Is this really the future of tourism?
The risk is that initiatives like these become the norm, pushing other companies to follow the example. Meanwhile, those who live in the coast remains to look: with more noise above the head, more waves at sea and less and less space for tourism really responsible.
