Transforming ordinary infrastructures into works of art is the goal of the Austrian Power Giants project. Traditional power line pylons are often considered unsightly, but this initiative aims to convert them into iconic sculptures that reflect local identity and inspire pride among residents. By combining engineering and design, Austria aims to turn its energy infrastructure into an eye-catcher, rather than just a visual nuisance.
The project includes a unique pole for each of Austria’s nine federal states, modeled after a symbolic animal of the region. For example, Burgenland is represented by a stork, in honor of the bird’s annual migration, while Lower Austria has a deer as its symbol, which recalls the woods and Alpine slopes. In this way the poles become real points of reference for the territory, strengthening the bond between people, nature and local culture.
Although the concept is ambitious, safety and functionality remain priorities. The stork and stag shaped poles have undergone rigorous structural and electrical testing to ensure they can carry high voltage lines safely. The Austrian Power Grid confirms that the prototypes demonstrate how it is possible to combine functional infrastructure and nature-inspired design, paving the way for a more harmonious future between technology and the environment.
Economic and tourist benefits and recognitions obtained
In addition to the aesthetic impact, the project aims to strengthen the economic and tourism activities of the regions involved. Sculptures can become local attractions, boosting sustainable tourism and improving public acceptance of electricity grid expansion projects. In this way, citizens no longer perceive infrastructure as a burden, but as a symbol of innovation and respect for nature.
The concept has already achieved international recognition, winning the 2025 Red Dot Design Award in the concept design category for electrification and decarbonisation. Scale models of the giant pylons are on display at the Red Dot Museum in Singapore until October 2026, allowing the public to admire the details up close.
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