Instagram has decided to raise the level in the panorama of Mobile video editing launch Editsa new application designed specifically for i Content Creator. Available since yesterday for iOS and Android devices, the app represents a strategic move by Meta for counteract the predominance of Capcutthe popular app associated with Tiktok.
But Edits doesn’t just want to be a copy. According to Adam MosseriCEO of Instagram, this new platform is not designed for the random user, but For those who create content continuously and with a certain aesthetic care. Not surprisingly, among its characteristics we find advanced tools editing that are hardly found in other free apps.
Among the prominent features there are the possibility of making changes to the individual frame, the use of Artificial intelligence to create animationsGreen Screen effects, automatic clippings, and subtitles generated in real time. Also Edits allows you to export videos without watermarka detail that will make many creators happy that want more “clean” and professional content.
Shared drafts can be changed with other users
Another interesting news is the possibility of collaborate in time real with other users. The shared drafts They can be commented and modified, making the creative process more fluid and participatory. Edits also includes one performance analysis dashboard Which shows metrics such as engagement, abandonment rate and suggestions to optimize content.
From a technical point of view, the app supports Video up to 10 minutes in 1080pincludes Advanced shooting tools (frame rate, dynamic range, zoom) and also improves audio quality by reducing background noise. Integration with Instagram Reels allows you to directly publish the contents publishedclosing the creative circle inside the Meta platform.
Despite the similarities with Capcut, Instagram tries with Edits to position themselves on a more professional band. An intelligent move, considering that Tiktok and Capcut have recently been involved in legal problems in the USA, leaving a passage that Meta was quick to occupy. The challenge is launched: Edits wants to become it reference tool For those who make quality videos on social media. Will he be able to undermine Capcut from the throne? Time – and users – will give the answer.
