If the goal is to move away from traditional routes, you will find the “Luminous Destinations 2026” initiative a new tool for accessing a lesser-known Italy, where wonders are hidden just waiting to be exploited. The modern traveler seeks authenticity, balance and the opportunity to connect with the essence of places: Visit Italy responds to this need with a recognition that highlights the country, celebrating the territories that are redefining the future of the tourism sector.
The project is decidedly innovative and can transform travel into a more conscious experience, trace new routes and encourage connections. If you want to reach lesser-known destinations, far from tourist overcrowding and rich in identity, you will find the story of an initiative that promises to radically change our approach to Italy and its most hidden riches.
The invitation to explore Italy outside the spotlight
Luminous Destinations 2026 is configured as an invitation addressed to curious travellers, to those who want to go beyond the most celebrated destinations to encounter the Italy that exists far from the main scenes. In an era in which tourism requires new forms of balance and authenticity, Visit Italy offers recognition that enhances the country, giving prominence to those little-told territories that preserve extraordinary heritages.
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Presented at the Milan International Tourism Exchange 2026 (BIT) on 10/12 February, the project saw a specialized jury, designated by Visit Italy, select ten destinations which received the title of “Luminous Destinations” for 2026.
The criteria for obtaining recognition? Quickly said:
Beauty far from the masses
Luminous Destinations 2026 wants to orient those who love exploring towards places where beauty does not suffer from overcrowding, but remains authentic and pulsating, offering the opportunity to rewrite their way of knowing Italy through less frequented routes and stories that finally deserve to emerge.
As already highlighted, each location chosen must be able to inspire, engage and generate a positive impact on local communities. Luminous Destinations combines digital storytelling and local presence, aiming to increase visibility, connections and new opportunities for those who deserve to be discovered. For anyone looking for a less traveled Italy, the project becomes a precious compass, so let’s move on to the recommended destinations.
The ten bright destinations of 2026
Here are the selected destinations that represent the excellence of conscious tourism rooted in the territory:
Viterbo (Lazio)
One of the best preserved medieval centers in Europe, characterized by a strong historical and spa identity.
Monreale (Sicily)
Art, spirituality and landscape come together around the Cathedral recognized by UNESCO.
Livigno (Lombardy)
Cutting-edge Alpine destination for sustainability, gentle mobility and responsible hospitality.
Borutta (Sardinia)
Internal and silent Sardinia, characterized by archaeology, spirituality and rural landscapes.
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Arezzo (Tuscany)
City of art and manufacturing that combines the Renaissance heritage with artisan traditions that are still alive and practiced.
Oratino (Molise)
Village that protects intangible heritage through sculpture and music.
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Castelsaraceno (Basilicata)
Apennine village where nature, engineering and landscape intertwine in a harmonious dialogue.
Tracks (Marche)
The “balcony of the Marche” establishes itself as a symbol of slow tourism and quality of life.
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Gerace (Calabria)
Medieval village in Aspromonte, a virtuous example of tourism linked to history, craftsmanship and territory.
Genoa (Liguria)
Stratified and authentic city, urban laboratory that connects port, culture and historic districts.
Here you can read the full report
