Savory fine of 3 million euros For the company Emme Group Spa, owner of the brand Marion mattressesaccused of having implemented a series of incorrect commercial practices. To communicate it was theCompetition and market authority (AGCM)after an investigation launched in October 2023 and conducted through inspections and analysis of promotional materials.
Swollen promotions and discounts never existed
In the sights of the AGCM there are the teleshopping transmitted throughout 2024, in which the mattresses were presented with Very high discounts Compared to a list price that, according to authority, in reality. The “bargato” price shown on TV was used to suggest an unmissable opportunity, creating a false urgency in the purchase. In reality, the discounted value was the only one never actually practiced.
Home sales under pressure
Also, once the appointment at home, i Marion sellers they would have implemented sales techniques aggressiveespecially towards elderly peopleto convince them to choose products other than those advertised. These alternative articles, in many cases, were more expensive even of 3,000 euros compared to what was initially shown on TV.
Tax incentives used incorrectly
Among the contested elements too the ambiguous use of tax breaks as a further persuasion lever. The teleshopping, in fact, would have referred to cheap advantages further fueling the misunderstanding on convenience of the offer.
Although the company has tried to correct advertising campaigns During 2024, AGCM considered these changes insufficient. Also the defensive memory Presented by Emme Group, it was not accepted, as filed beyond the terms.
