The Light bills For some time they have been a long -standing problem for many Italian families; In addition to being among the highest in Europe, The price of electricity In Italy it has significantly increased in the last ten years, although it is falling after the maximum peak recorded in September 2022. This has had tangible reflections on costs, on the amounts on the bill and, physiologically, on consumption dynamics, so much so that Italian users are generally more attentive to the responsible use of energy resources: according to i data Edited by Istat, over 70% of Italians make a “virtuous and waste” use of energy at its disposal.
At the same time, the market context crosses a transformation phase, triggered in part by the removal of the protected prices and the transition to the free market; Consequently, consumers are certainly more oriented to evaluate the numerous offers formulated by the sector operators with an eye for aspects such as the sustainability and the transparency of the commercial proposal. In this regard, the government also intervened: in the so -called “Bollette decree“In fact, the task of defining was entrusted to the Arera (adjustment authority for energy networks)
“The measures necessary for Increase the transparency and comparison of electricity and gas offers to domestic final customers on the free marketin order to allow easy readability of offers and contracts “.
The Reset model: clean energy at a fixed cost
From the middle of 2025 onwards, according to the first estimates, a new supplier will be operational on the Italian electricity market, Reset energy. The company has developed in order to say the least peculiar, giving life to a project with a highly innovative imprint; The structure that will deal with energy supplies, in fact, has developed around one community of active users, particularly attentive to issues such as sustainability and reduction of domestic consumption, so much so as to design the development of electricity supplier. This commitment is also appreciable from the ‘theme’ content that reset periodically publishes on its social channels (Instagram and beyond); The posts provide advice and suggestions to reduce the expenditure of electricity at home, especially the one linked to the use of large appliances. The Reset website will also be active soon, reachable to the address Resetenergia.itwhere all the details of the commercial offer will be made available.
When it is actually operational, Reset will propose a supply model – initially intended only for private users – able to integrate environmental and economic sustainabilityin addition to concretely encouraging conscious consumption and responsible for electricity by users. The company will provide its customers clean electricity, 100% green deriving from renewable sources certified through the mechanism of canceling the guarantees of origin. The supply model will provide for a Subscription to fixed monthly feemodulated on different consumption bands; In other words, the user can choose a particular range (associated with a consumption threshold) according to their needs and the energy needs of the family unit. If the expenditure of electricity should exceed the threshold chosen for the supply, The exceptional fee will be invoiced at a fixed priceincluding all ancillary costs (transport and meter transport charges, general system charges, VAT and taxes). In doing so, Reset will propose a service oriented to full transparency in favor of users, through clear and effective communication.
Reset’s strategy to encourage sustainable consumption
Integral part of the supply offer by Reset will be the Active involvement of users in favor of a more responsible and sustainable employment of electricity. Through strategies of gamification Able to involve the user, the company will make savings an active, participatory and concrete experience. Firstly, it will provide its customers with a tool to optimize the management of energy resources, or one Webapp for smartphonesi.e. a customer area that can be consulted from mobile.
This will allow users not only to monitor time consumption but also to receive Intelligent notifications with useful tips to reduce waste And make the best use of electricity at home. In addition, through the Reset app it will be possible also receive the prospect of consumablesin order to evaluate the margins for a possible overrun of its reference band. In order to encourage behaviors oriented to sustainability and reduction of the environmental impact of domestic consumption, the company, therefore, will aim not only to a greater responsibility of the user, but will implement in the short future concrete initiatives to reward virtuous customers, so as to make savings a goal achievable in a dynamic way through concrete daily actions.
Reset in the Italian panorama of the energy market
How will the reset energy proposal in the context of the Italian electricity market will be inserted? The model that the company will propose to future customers reflects the evolution of the sector and will propose to intercept the new needs of consumersaccording to market prospects. In this regard, the recent Switch from the Pun to the Pun Index GME It will stimulate the development of renewable energies also at local level, with consequent advantages for consumers.
Italy, in fact, cope with its own needs for electricity mainly through traditional non -renewable sources, primarily the thermoelectric one. Furthermore, as can be seen from the data processed by the Terna group, there is a certain disparity in terms of energy production from renewable sources; With the only exception of Puglia, the first Italian region for energy produced by photovoltaic systems, it is the regions of the center-north (with Lombardy in the lead) to draw more on alternative sources to gas. In particular, the most used is hydroelectric energy, followed by photovoltaics, wind energy and bioenergies. On the other hand, in 2023, Over 60% of the electricity produced in Italy (162,587.7 GWh out of 264,708.1 GWh) has arisen from traditional thermoelectric plantsthat is, through the use of non -renewable sources.
In a scenario of this type, Reset will offer the possibility of managing domestic consumption in a more conscious way, keeping under control not only the energy used but also the costs. The energy market of the near future cannot be separated from a concrete commitment to environmental sustainability by guiding users to adopt more responsible consumption models. Of course, it is inevitable that this will have to happen in the perimeter of commercial proposals and offers, with which suppliers will have to concretely enhance the most virtuous behavior. In conclusion, it will be essential to combine the progressive reduction of the impact on the environment with the full transparency of the costs in the bill; Reset Energia will pursue both objectives, adopting a supply model that offers customers the opportunity to choose how much to spend but also the tools to actively change their consumer habits.
